Tag: Entrepreneurship

Don’t Fall for These 3 Marketing Myths—Here’s What to Do Instead
Here’s how entrepreneurs can leverage marketing to boost sales, help maximize their companies' potential and enable internal alignment around goals, writes Professor Anirudh Dhebar in an article from Entrepreneur magazine.
Posted in Insights

How Entrepreneurs Can Use AI to Better Understand Their Target Customers
Artificial intelligence is transforming entrepreneurship by enabling deep customer insights and data-driven decision-making at an unprecedented scale, writes Associate Professor Erik Noyes in an article from Entrepreneur magazine.
Posted in Entrepreneurial Leadership, Insights

How to Keep Your Entrepreneurial Spirit Alive Long After Launch
Professor Heidi Neck has taught more than 10,000 people how to build their entrepreneurial spirit. In an article from Entrepreneur magazine, she outlines three tips for how companies can keep that spark.
Posted in Entrepreneurial Leadership, Insights

Babson College to Launch the C. Dean Metropoulos Institute for Technology and Entrepreneurship
With a gift from C. Dean Metropoulos ’67, MBA’68, the new institute is a significant step forward in Babson’s strategic initiatives to advance and elevate the pivotal role of technology in entrepreneurial education.
Posted in Community, Entrepreneurial Leadership