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Canvas Trader Joe's tote bags
From Tote Bags to Buckets: How Everyday Items Become Cultural Currency From Trader Joe’s mini totes to Starbucks cups, limited-edition drops are turning everyday items into cultural moments of high demand. Babson marketing experts unpack how scarcity and social sharing fuel these viral sensations.
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April 14, 2026

Posted in Insights

2026-04-17 10:23:27
The exterior of an Allbirds store in New York City
Valued at $4 Billion. Sold for $40 Million. This Is What Went Wrong with Allbirds. Allbirds was valued at $4 billion during its 2021 initial public offering. Five years later, it agreed to a sale for 99 percent less. Babson College Associate Professor of Practice Peter Cohan weighs in on what entrepreneurs can learn from what happened.
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April 13, 2026

Posted in Insights

2026-04-17 12:41:23
The Earth rises above the horizon of the moon during Earthset captured through the Orion spacecraft window at 6:41 p.m. EDT, April 6, 2026, during the Artemis II crew’s flyby of the Moon.
Why This Mission to the Moon Matters Babson Associate Professor Jonathan Sims, who teaches a course called Moonshot Strategy, shares his perspectives on NASA’s mission to the moon, why it matters, and what a moonshot is really all about.
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April 9, 2026

Posted in Insights

2026-04-17 11:04:20
Human hand reaching out to robot hand.
AI, Jobs, and Uncertainty: A Leading Expert Weighs In on What We Can Expect Artificial intelligence is reshaping work, but not always as expected. Babson expert Thomas Davenport breaks down how AI is impacting jobs, why predictions fall short, and what leaders should watch now.
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March 31, 2026

Posted in Community, Insights

2026-04-17 11:04:20
map of united states
The GEM U.S. Report Asks: What Happens After a Startup Is Launched? The Global Entrepreneurship Monitor’s annual U.S. report shows that entrepreneurship remains strong, but GEM’s findings also reveal uncertainty, as the rate of established business ownership continues to decline.
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March 30, 2026

Posted in Insights

2026-04-17 11:04:20
Portrait of Andres Espinosa Riera MBA’14
Why AI Literacy Needs an Educational (and Entrepreneurial) Lens With more than two decades at the intersection of technology, entrepreneurship, and education, Andres Espinosa Riera MBA’14 believes the fields should evolve together. A Babson lecturer and Head of Partnerships for the Americas at Founderz, Espinosa Riera is helping shape a learner-centric approach to AI education.
By
March 25, 2026

Posted in Entrepreneurial Leadership

2026-04-17 11:04:20
Babson's front gate with flowers and a sign reading No. 1 in Entrepreneurship
Babson Bolsters Professional & Executive Education with First Online Entrepreneurial Leadership Certificate Building on more than a century of leadership in business and entrepreneurship education, Babson College announced the launch of its first‑ever Entrepreneurial Leadership Certificate via the College’s digital learning platform Babson On-Demand ™.
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March 24, 2026

Posted in Entrepreneurial Leadership

2026-04-17 11:04:20
Scott Taylor delivering a keynote address on a green stage
Why Entrepreneurial Leadership Isn’t a Trait—and How Leaders Can Build It in Others With a history of research and practice, Babson Professor Scott Taylor shares how to develop entrepreneurial leadership in others.
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March 24, 2026

Posted in Entrepreneurial Leadership

2026-04-17 11:23:30
A group of Babson students and small business owners gathers at the offices of Microsoft
Babson and Microsoft Team Up to Help Small Businesses with AI  Students from The Generator, Babson’s interdisciplinary AI lab, worked with small business owners to test and give feedback on a new AI tool from Microsoft.
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March 23, 2026

Posted in Insights

2026-04-17 11:04:20
Closeup of hands typing on a laptop
A Writing Professor’s New Task in the Age of AI: Teaching Students When to Struggle Teaching effectively with generative AI involves a lot of experimentation and leaning in with students as a co-learner, writes Kristi Girdharry of Babson College for The Conversation.
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March 18, 2026

Posted in Insights

2026-04-17 03:30:04