Insights
Babson faculty and leadership are intellectuals, practicing entrepreneurs, lawyers, artists, engineers, and more, but most importantly, they are educators. Harness their relevant, practical research and consulting and executive experience to make informed strategic decisions in your organization and professional life.
What Did It Take to Break the Sub-2-Hour Marathon Barrier? Entrepreneurial Thinking.
Smashing the sub-2-hour marathon barrier required innovation. Adidas stepped up to the line to make it happen, teaching us many entrepreneurial lessons in the process.
May 8, 2026
Posted in Insights
2026-05-11 16:43:49
From Tote Bags to Buckets: How Everyday Items Become Cultural Currency
From Trader Joe’s mini totes to Starbucks Bearista cups, limited-edition drops are turning everyday items into cultural moments of high demand. Babson marketing experts unpack how scarcity and social sharing fuel these viral sensations.
April 14, 2026
Posted in Insights
2026-05-11 14:06:35
Valued at $4 Billion. Sold for $40 Million. This Is What Went Wrong with Allbirds.
Allbirds was valued at $4 billion during its 2021 initial public offering. Five years later, it agreed to a sale for 99 percent less. Babson College Associate Professor of Practice Peter Cohan weighs in on what entrepreneurs can learn from what happened.
April 13, 2026
Posted in Insights
2026-05-10 12:50:21
AI, Jobs, and Uncertainty: A Leading Expert Weighs In on What We Can Expect
Artificial intelligence is reshaping work, but not always as expected. Babson expert Thomas Davenport breaks down how AI is impacting jobs, why predictions fall short, and what leaders should watch now.
March 31, 2026
2026-05-11 18:51:04
The GEM U.S. Report Asks: What Happens After a Startup Is Launched?
The Global Entrepreneurship Monitor’s annual U.S. report shows that entrepreneurship remains strong, but GEM’s findings also reveal uncertainty, as the rate of established business ownership continues to decline.
March 30, 2026
Posted in Insights
2026-05-11 22:51:48
A Writing Professor’s New Task in the Age of AI: Teaching Students When to Struggle
Teaching effectively with generative AI involves a lot of experimentation and leaning in with students as a co-learner, writes Kristi Girdharry of Babson College for The Conversation.
March 18, 2026
Posted in Insights
2026-05-11 16:23:04
Place Your Bets—on Everything: Babson Professors Unpack the Prediction Markets
By allowing users to place a dizzying array of bets, prediction markets such as Kalshi and Polymarket can tap into the wisdom of the crowd. Those insights, while valuable, also come with risk.
March 11, 2026
Posted in Insights
2026-05-11 16:23:04
Why Faculty Research Matters: Babson Scholars on AI, Markets, and Real-World Problems
With discussions ranging from artificial intelligence to monetary policy and climate challenges, Faculty Research Day spotlighted the breadth of Babson’s interdisciplinary research.
February 6, 2026
2026-05-11 19:51:50
