Insights
Babson faculty and leadership are intellectuals, practicing entrepreneurs, lawyers, artists, engineers, and more, but most importantly, they are educators. Harness their relevant, practical research and consulting and executive experience to make informed strategic decisions in your organization and professional life.
What Lovesac’s Social Media Misstep Can Teach Brands About Humor
Lovesac’s viral response turned a customer complaint into a marketing backlash. Babson experts explain what the brand could have done differently.
September 15, 2026
Posted in Community, Entrepreneurial Leadership, Insights
2026-10-08 19:58:36
Faculty Fast Take: Is Anyone Actually Going to Spend $500 on a Toothbrush?
Dyson has come out with a $500 toothbrush that might change everything. Babson Professor of Innovation and Design Sebastian Fixson reveals the one key question that will determine whether it’s successful or not.
September 15, 2026
Posted in Insights
2026-10-08 09:49:06
Could You Live in a World Where Everything Is Recorded? It May Be Coming Soon.
With a new crop of camera-equipped gadgets, such as Meta AI smartglasses, Babson Professor David Nersessian says, privacy as we have long known it may soon look very different.
September 2, 2026
Posted in Insights
2026-10-08 15:39:53
Google AI Searches Are Convenient, but Can They Be Trusted?
Overviews powered by artificial intelligence are changing how search is conducted on Google. Vicky Zhu, a Babson professor, encourages students to verify search results and keep exploring.
August 18, 2026
Posted in Insights
2026-10-08 18:56:42
How Does Skills-Based Hiring Work? Here’s How Colleges and Employers Can Prepare
As employers increasingly prioritize skills over credentials, Babson College’s experiential approach is helping students build, and prove, the capabilities today’s workplace demands.
August 11, 2026
Posted in Insights
2026-10-08 18:56:42
WATCH: From Apocalypse to Opportunity: What AI Means for the Future of Education
Inspired by the documentary The AI Doc: Or How I Became an Apocaloptimist, Babson College experts Patty Patria and Kristi Girdharry explore the promises, risks, and realities of AI in higher education in this episode of Babson’s podcast, “From Problems to Possibilities: Entrepreneurial Leadership in Action.”
July 31, 2026
Posted in Insights
2026-10-08 17:20:19
How to Land Press Coverage for Your Business? Here Are Six Tips
Jake Ross ’24 built his marketing agency as a student at Babson, including learning how to generate media coverage for local businesses. Here, he offers his expertise on how companies can build relationships and attract their own press coverage.
July 30, 2026
Posted in Insights
2026-10-08 17:20:19
