« Babson Thought & Action

Tag: Thought Leadership

An empty open space office with desks, chairs, and computers.
Faculty Fast Take: The Workplace Problem That Can No Longer Be Ignored Employee engagement is at its lowest level in 15 years, and it’s because organizations are placing too large a priority on cultures of performance over development, shares Babson College Professor Scott Taylor.
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November 12, 2026

Posted in Insights

2026-11-14 07:19:26
Faculty Fast Take: Chipotle’s Giant Bag Is a Marketing Masterclass  Grabbing and keeping attention is paramount in marketing today. Chipotle is doing just that with its oversized bag for select catering customers, shares Babson’s Rich Hanna.
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November 11, 2026

Posted in Insights

2026-11-14 07:19:26
Digital and laptop computer, eyeglasses, with cup of fresh cold iced coffee on wooden table in coffee shop
Faculty Fast Take: What Speaks Louder Than Your Interview Answers? Your Iced Coffee.  It has workers everywhere divided: Is it OK to bring an iced coffee to an interview? Wendy Murphy P’30, the Edward A. Madden Distinguished Professor of Global Leadership at Babson, weighs in on the fierce debate.
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October 19, 2026

Posted in Insights

2026-11-14 06:06:27
The Boston Celtics play a game at their home arena of TD Garden
Big Bucks for the Boston Celtics: What a Record-Breaking Sale Means for the Brand and Its Fans Babson Associate Professor Anjali Bal looks at the $6.1 billion sale of the Boston Celtics, what it says about the team’s winning brand, and whether such an exorbitant price tag is good or bad for a fan base.
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May 12, 2025

Posted in Insights

2026-11-13 14:18:05
Actor Daneil Craig as James Bond
Shaken, Stirred, and Uncertain: What Amazon’s Takeover Means for James Bond As Amazon gains creative control of the James Bond franchise, Julie Levinson, a professor of film at Babson, considers what the move means for the film series and what it says about the movie business today.
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April 7, 2025

Posted in Insights

2026-11-01 18:48:43
The fate of the penny is up in the air after an executive order asked the U.S. Mint to stop making the coin. (Photo: Stephen Orsillo/Adobe Stock)
Eliminating the Penny? These Babson Professors Have Thoughts It costs 3.7 cents to mint a U.S. penny. But ending penny production isn’t simple, sparking a debate about the future of physical currency.
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March 12, 2025

Posted in Insights

2026-11-05 06:41:39
A Starbucks sign hangs from a building
The Frappuccino Funk: What’s Ailing Starbucks? Sales at Starbucks are slumping. Babson Professor Gina O’Connor examines how the coffee giant lost its way and how it can find its way back.
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February 19, 2025

Posted in Insights

2026-11-11 20:17:56
Images from four of the Super Bowl commercials are pictured
Flying Eyebrows and Soaring Mustaches: The Best (and Worst) of the Super Bowl Ads   Here’s what the marketing professors of Babson made of this year’s crop of Super Bowl commercials.
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February 11, 2025

Posted in Insights

2026-11-12 14:57:13
Dessislava Pachamanova and Yunwei Gai talk in a classroom
A Day for Questions, Insights, and Connections At the annual Faculty Research Day, Babson professors share scholarly work with their peers. This year, their dizzying array of research included explorations in health care, teaching, and the future of work.
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February 7, 2025

Posted in Community, Insights

2026-11-11 18:21:02
a person holds a box of items near a desk
The Second Act: 5 Tips for Finding Your Career’s Next Phase What happens when you leave a job that has defined you? Babson Professor Danna Greenberg reflects on how one can create an inspiring and rewarding next phase of a career.
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January 23, 2025

Posted in Insights

2026-11-09 18:29:37