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Tag: Marketing

Babson Professor Ellie Kyung Named Co-editor of The Journal of Consumer Research Babson College Professor Ellie Kyung recently was named co-editor of The Journal of Consumer Research, widely regarded as one of the premier journals in marketing and consumer behavior.
By
June 22, 2026

Tagged Faculty, Marketing

Posted in Babson Briefs

2026-07-06 22:21:03
Jaylen Brown and Biz E. Beaver pose for a photo in front of a tent on campus
Big Man on Campus: Basketball Star Jaylen Brown Visits Babson As part of a Retailing Management class project, NBA Finals MVP Jaylen Brown made an appearance at a pop-up store on campus, posing for pictures and signing autographs.
By
December 3, 2025

Tagged Alumni, Athletics, Campus, Faculty, Management, Marketing, Student Life, Undergraduate, Entrepreneurship Education

Posted in Community

2026-07-04 18:22:04
Images from four of the Super Bowl commercials are pictured
Flying Eyebrows and Soaring Mustaches: The Best (and Worst) of the Super Bowl Ads   Here’s what the marketing professors of Babson made of this year’s crop of Super Bowl commercials.
By
February 11, 2025

Tagged Faculty, Marketing, Thought Leadership

Posted in Insights

2026-07-06 21:29:18
Babson Professor Co-Hosts Global Women in Marketing Awards  Associate Professor Samantha N.N. Cross recently co-hosted the 2024 Global Women in Marketing Awards at the University of Westminster in London.
By
December 4, 2024

Tagged Faculty, Women's Leadership, Marketing

Posted in Babson Briefs

2026-07-01 14:16:54
Babson Earns Nine Best of CASE District I Awards for Marketing Successes College Marketing collects several prestigious regional honors, including five awards for Babson Magazine and two for social media.
By
November 4, 2024

Tagged Campus, Marketing

Posted in Babson Briefs

2026-07-05 22:50:41
Three models wear crochet hats
Top Hat: Three Key Steps to Building a Winning Product The founder of clothing brand Arkyve, Will Biondo ’26 reflects on three key factors for how he found his breakout product, a colorful crochet hat, and then built upon its success.
By
October 18, 2024

Tagged Entrepreneurship, Entrepreneurship of All Kinds, Fashion, Startups, Undergraduate, Marketing

Posted in Entrepreneurial Leadership

2026-07-05 11:23:29
Anirudh Dhebar speaks in front of an auditorium audience
Don’t Fall for These 3 Marketing Myths—Here’s What to Do Instead Here’s how entrepreneurs can leverage marketing to boost sales, help maximize their companies’ potential and enable internal alignment around goals, writes Professor Anirudh Dhebar in an article from Entrepreneur magazine.
By
August 20, 2024

Tagged Faculty, Marketing, Entrepreneurship

Posted in Insights

2026-06-30 11:38:50