Tag: Faculty
Young Entrepreneurs Drive ‘Bright Future,’ GEM U.S. Report Shows
For the second consecutive year, 18- to 24-year-old entrepreneurs outpace older generations in starting or intending to start businesses, according to the milestone Global Entrepreneurship Monitor (GEM) United States 2023–2024 Report.
Posted in Entrepreneurial Leadership, Insights
Harnessing the Franchise Model for Social Impact
Franchising is emerging as a powerful force in driving social impact, as highlighted at the International Society of Franchising Conference. Experts emphasize how integrating social responsibility into franchise models not only meets evolving consumer expectations but also enhances business success and community welfare.
Posted in Insights
Don’t Fall for These 3 Marketing Myths—Here’s What to Do Instead
Here’s how entrepreneurs can leverage marketing to boost sales, help maximize their companies' potential and enable internal alignment around goals, writes Professor Anirudh Dhebar in an article from Entrepreneur magazine.
Posted in Insights
From the President: Faculty Research Is Core to Our Mission
Our faculty and their research have played an important role in elevating Babson’s position as the flagship for educating the next generation of entrepreneurial leaders. Their work outside the classroom directly informs their approach within it.
Posted in Community
How Entrepreneurs Can Use AI to Better Understand Their Target Customers
Artificial intelligence is transforming entrepreneurship by enabling deep customer insights and data-driven decision-making at an unprecedented scale, writes Associate Professor Erik Noyes in an article from Entrepreneur magazine.
Posted in Entrepreneurial Leadership, Insights