Insights
Babson faculty and leadership are intellectuals, practicing entrepreneurs, lawyers, artists, engineers, and more, but most importantly, they are educators. Harness their relevant, practical research and consulting and executive experience to make informed strategic decisions in your organization and professional life.
Young Entrepreneurs Drive ‘Bright Future,’ GEM U.S. Report Shows
For the second consecutive year, 18- to 24-year-old entrepreneurs outpace older generations in starting or intending to start businesses, according to the milestone Global Entrepreneurship Monitor (GEM) United States 2023–2024 Report.
September 5, 2024
Posted in Entrepreneurial Leadership, Insights
Finding Loyal Customers for Long-Lasting Success Is Easier than You Think
Here’s how to use social media, email newsletters, and public relations to build a community of loyal customers and achieve success for the long haul, writes Jake Ross ’24 in an article from Entrepreneur magazine.
September 4, 2024
Posted in Entrepreneurial Leadership, Insights
Harnessing the Franchise Model for Social Impact
Franchising is emerging as a powerful force in driving social impact, as highlighted at the International Society of Franchising Conference. Experts emphasize how integrating social responsibility into franchise models not only meets evolving consumer expectations but also enhances business success and community welfare.
August 28, 2024
Posted in Insights
Don’t Fall for These 3 Marketing Myths—Here’s What to Do Instead
Here’s how entrepreneurs can leverage marketing to boost sales, help maximize their companies’ potential and enable internal alignment around goals, writes Professor Anirudh Dhebar in an article from Entrepreneur magazine.
August 20, 2024
Posted in Insights
How Entrepreneurs Can Use AI to Better Understand Their Target Customers
Artificial intelligence is transforming entrepreneurship by enabling deep customer insights and data-driven decision-making at an unprecedented scale, writes Associate Professor Erik Noyes in an article from Entrepreneur magazine.
August 9, 2024
Posted in Entrepreneurial Leadership, Insights
