Insights

Babson faculty and leadership are intellectuals, practicing entrepreneurs, lawyers, artists, engineers, and more, but most importantly, they are educators. Harness their relevant, practical research and consulting and executive experience to make informed strategic decisions in your organization and professional life.

Suitcase with a hat, sunglasses, and a map
Dining, Housing, Travel: The Trends We’ve Seen (And Could See in the Future) The pandemic has led to swirling consumer behavior trends in recent weeks. Professor Anne Roggeveen weighs in on the how’s and why’s.
By
Bryan Lipiner
Writer
Bryan Lipiner
Bryan Lipiner is the Senior Manager for Social Media and Content Marketing at Babson College. Since arriving at Babson in 2019, he has dramatically scaled engagement and followings on Babson’s social media channels, led award-winning social media campaigns, written for Babson Thought & Action, and more. Prior to Babson, he worked as a reporter and editor at the Record-Journal newspaper in central Connecticut. Bryan received his undergraduate degree in journalism from Quinnipiac University in 2015.
August 12, 2021

Posted in Insights

A group of people from around the world attend an online presentation together.
At BCERC 2021, Workshops Offer New Opportunities for Up-and-Coming Academics BCERC 2021 opened the doors for younger academics who seized new opportunities to connect with the superstars of research.
By
August 11, 2021

Posted in Community, Entrepreneurial Leadership, Insights

A box containing a meal kit that is waiting on a doorstep
The Secrets of Subscriptions: Four Lessons Learned Subscription services have become wildly popular, and Professor Lidija Polutnik has researched the best ways for companies to offer them. Here are her tips.
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
July 15, 2021

Posted in Insights

The Flywire team at its initial public offering.
How to Take a Company Public Reflecting on a recent IPO, Flywire’s Mike Massaro ’00 and NASDAQ’s Karen Snow ’93 share their insights on how to take a company public.
By
Bryan Lipiner
Writer
Bryan Lipiner
Bryan Lipiner is the Senior Manager for Social Media and Content Marketing at Babson College. Since arriving at Babson in 2019, he has dramatically scaled engagement and followings on Babson’s social media channels, led award-winning social media campaigns, written for Babson Thought & Action, and more. Prior to Babson, he worked as a reporter and editor at the Record-Journal newspaper in central Connecticut. Bryan received his undergraduate degree in journalism from Quinnipiac University in 2015.
July 14, 2021

Posted in Community, Insights

Babson Professor Vicky Crittenden speaks at the World Marketing Congress luncheon in Melbourne, Australia.
From Arkansas to Babson, Professor Vicky Crittenden Writes Her Own Story From a small town in Arkansas, Babson Professor Vicky Crittenden carved out an award-winning career, and now connects her experience growing up to inform her marketing research and her writing.
By
July 6, 2021

Posted in Community, Insights

Woman holding flag celebrating Juneteenth
The Tulsa Race Massacre, Juneteenth, Stonewall: Rethinking and Restoring History To rethink historical events that have long been overlooked, we must start with restoration, say three Babson faculty experts.
By
Bryan Lipiner
Writer
Bryan Lipiner
Bryan Lipiner is the Senior Manager for Social Media and Content Marketing at Babson College. Since arriving at Babson in 2019, he has dramatically scaled engagement and followings on Babson’s social media channels, led award-winning social media campaigns, written for Babson Thought & Action, and more. Prior to Babson, he worked as a reporter and editor at the Record-Journal newspaper in central Connecticut. Bryan received his undergraduate degree in journalism from Quinnipiac University in 2015.
June 16, 2021

Posted in Community, Insights

Streaming an MGM Studios film on a cell phone
Why Amazon’s Purchase of MGM May Not Be as Significant as It Seems While alluring on paper, Amazon’s $8.5 billion purchase of MGM Studios may lack strategy, says Lecturer Peter Cohan.
By
Bryan Lipiner
Writer
Bryan Lipiner
Bryan Lipiner is the Senior Manager for Social Media and Content Marketing at Babson College. Since arriving at Babson in 2019, he has dramatically scaled engagement and followings on Babson’s social media channels, led award-winning social media campaigns, written for Babson Thought & Action, and more. Prior to Babson, he worked as a reporter and editor at the Record-Journal newspaper in central Connecticut. Bryan received his undergraduate degree in journalism from Quinnipiac University in 2015.
May 27, 2021

Posted in Community, Insights

GEM Workshop
The Assignment: How to Grow Entrepreneurship Globally Entrepreneurship is a powerful force for improving lives. How can it be fostered around the world? Babson students tackle that question in a workshop using GEM data.
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
May 19, 2021

Posted in Community, Insights

A Chevrolet Bolt on display
An Electrifying Example of Entrepreneurial Leadership With its commitment to exclusively sell zero-emission vehicles by 2035, General Motors steps off the gas in the climate change battle.
By
Bryan Lipiner
Writer
Bryan Lipiner
Bryan Lipiner is the Senior Manager for Social Media and Content Marketing at Babson College. Since arriving at Babson in 2019, he has dramatically scaled engagement and followings on Babson’s social media channels, led award-winning social media campaigns, written for Babson Thought & Action, and more. Prior to Babson, he worked as a reporter and editor at the Record-Journal newspaper in central Connecticut. Bryan received his undergraduate degree in journalism from Quinnipiac University in 2015.
March 18, 2021

Posted in Community, Insights

A Pile of Bitcoins
As Bitcoin Booms, Speculation About Its Future Rises, Too As bitcoin’s value surges, Babson professors weigh in on its volatility and what the future looks like for the cryptocurrency.
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
March 17, 2021

Posted in Insights