Tag: Books

19 results

Why Is Integrity Important in Leadership?
Why Is Integrity Important in Leadership? » Integrity in leadership leads to loyal customers, increased profits, and a better world for all. We looked at different situations where this plays out.
Johnny Bui’s Journey—Student, Author, Entrepreneur
Johnny Bui’s Journey—Student, Author, Entrepreneur » As a first-generation college student, Johnny Bui ’20 transferred to Babson to immerse himself in entrepreneurship. Along the way, he wrote a book about young entrepreneurs.
7 Go-to-Market Strategies for Women Entrepreneurs
7 Go-to-Market Strategies for Women Entrepreneurs » In a new book looking at go-to-market strategies, contributors from Babson and around the world explore the power and potential of women entrepreneurs.
How Balancing a Career and Motherhood Makes You Better at Both
How Balancing a Career and Motherhood Makes You Better at Both » Professor Danna Greenberg and alumna Jamie Shapiro Ladge ’95 are co-authors of Maternal Optimism: Forging Positive Paths through Work and Motherhood. Together, they’re helping women navigate the complexities of being a working mother to find joy, success, and perspective.
Discover Babson’s Entrepreneurial History Through the Eyes of President Emeritus Sorenson
Discover Babson’s Entrepreneurial History Through the Eyes of President Emeritus Sorenson » In his memoir, President Emeritus Ralph “Bud” Sorenson illustrates an important truth: being entrepreneurial goes far beyond starting new businesses.
Navigating Innovation in the Era of Digital Design and Collaborative Culture
Navigating Innovation in the Era of Digital Design and Collaborative Culture » If companies want to have ideas that are far out, they need to be able to navigate today's expanded innovation landscape.
Why Aren’t Companies Getting Better At Breakthrough Innovation?
Why Aren’t Companies Getting Better At Breakthrough Innovation? » According to the book Beyond the Champion, organizations that want to compete on innovation must treat it as a team sport.
5 Summer Reads for Entrepreneurs
5 Summer Reads for Entrepreneurs » Summer provides the perfect opportunity to catch up on that stack of books you’ve been meaning to tackle. Not sure where to start? Here’s an entrepreneurship-focused list of summer reads to get you going.
5 Rules for Success in the Gig Economy
5 Rules for Success in the Gig Economy » Five rules to remember if you're an entrepreneur looking to survive and thrive in the gig economy.
Capitalism That Works For All
Capitalism That Works For All » Ten characteristics of Conscious Capitalism: a system serves the interests of customers, employees, investors, communities, suppliers, and the environment.