Tag: Books

23 results

Awards, Books, and Publications for Babson Faculty
Awards, Books, and Publications for Babson Faculty » Babson College faculty members are being recognized for new books and articles, as well as with an array of awards for their scholarship.
Research and Mentorship Lands Babson Faculty and Staff Bevy of Honors
Research and Mentorship Lands Babson Faculty and Staff Bevy of Honors » Babson College faculty and staff are recognized for accelerating women’s entrepreneurship and mentorship in international education.
Raising Student Voices and Carrying on a Tradition
Raising Student Voices and Carrying on a Tradition » As editor-in-chief of The Babson Free Press, which is celebrating its 50th anniversary, Thy Nguyen ’21 is committed to making sure student voices are heard.
An Inspiring Book Is Having a Big Impact at Babson
An Inspiring Book Is Having a Big Impact at Babson » "Good Company," by Arthur M. Blank ’63, H’98, is a memorable portrait of a values-based leader. Babson College is integrating the book into the student learning experience, both in and out of the classroom.
Why Is Integrity Important in Leadership?
Why Is Integrity Important in Leadership? » Integrity in leadership leads to loyal customers, increased profits, and a better world for all. We looked at different situations where this plays out.
Johnny Bui’s Journey—Student, Author, Entrepreneur
Johnny Bui’s Journey—Student, Author, Entrepreneur » As a first-generation college student, Johnny Bui ’20 transferred to Babson to immerse himself in entrepreneurship. Along the way, he wrote a book about young entrepreneurs.
7 Go-to-Market Strategies for Women Entrepreneurs
7 Go-to-Market Strategies for Women Entrepreneurs » In a new book looking at go-to-market strategies, contributors from Babson and around the world explore the power and potential of women entrepreneurs.
How Balancing a Career and Motherhood Makes You Better at Both
How Balancing a Career and Motherhood Makes You Better at Both » Professor Danna Greenberg and alumna Jamie Shapiro Ladge ’95 are co-authors of Maternal Optimism: Forging Positive Paths through Work and Motherhood. Together, they’re helping women navigate the complexities of being a working mother to find joy, success, and perspective.
Discover Babson’s Entrepreneurial History Through the Eyes of President Emeritus Sorenson
Discover Babson’s Entrepreneurial History Through the Eyes of President Emeritus Sorenson » In his memoir, President Emeritus Ralph “Bud” Sorenson illustrates an important truth: being entrepreneurial goes far beyond starting new businesses.
Navigating Innovation in the Era of Digital Design and Collaborative Culture
Navigating Innovation in the Era of Digital Design and Collaborative Culture » If companies want to have ideas that are far out, they need to be able to navigate today's expanded innovation landscape.
Why Aren’t Companies Getting Better At Breakthrough Innovation?
Why Aren’t Companies Getting Better At Breakthrough Innovation? » According to the book Beyond the Champion, organizations that want to compete on innovation must treat it as a team sport.
5 Summer Reads for Entrepreneurs
5 Summer Reads for Entrepreneurs » Summer provides the perfect opportunity to catch up on that stack of books you’ve been meaning to tackle. Not sure where to start? Here’s an entrepreneurship-focused list of summer reads to get you going.
5 Rules for Success in the Gig Economy
5 Rules for Success in the Gig Economy » Five rules to remember if you're an entrepreneur looking to survive and thrive in the gig economy.
Capitalism That Works For All
Capitalism That Works For All » Ten characteristics of Conscious Capitalism: a system serves the interests of customers, employees, investors, communities, suppliers, and the environment.
Teaching Entrepreneurship: An Interview with Heidi Neck
Teaching Entrepreneurship: An Interview with Heidi Neck » Heidi Neck, one of the most influential thinkers in teaching entrepreneurship, speaks about her book and the importance of entrepreneurship education.
Can the Collaborative Economy Fix Climate Change?
Can the Collaborative Economy Fix Climate Change? » How collaborative economy ventures, including car-sharing platforms such as BlaBlaCar, Lyft, and Uber, are helping combat climate change.
How to Become an Objective Entrepreneur
How to Become an Objective Entrepreneur » Entrepreneurs can be so tied up in their ventures and blinded by unyielding passion that often they don’t see things clearly and therefore can’t respond objectively.
Writing the Book on Creating Social Value
Writing the Book on Creating Social Value » When Cheryl Kiser began teaching a graduate course called Social Value Creation Matters three years ago, neither she nor her students could have predicted that their classroom discussions were laying the groundwork for a book.
A Worthless, Impossible, & Stupid Recipe for Policy Success
A Worthless, Impossible, & Stupid Recipe for Policy Success » Can an inspirational story catalyze a business or kick-start a career?
What Entrepreneurship Educators Need To Know About Being Worthless, Impossible, and Stupid
What Entrepreneurship Educators Need To Know About Being Worthless, Impossible, and Stupid » Entrepreneurship is characterized by growing ventures that everyone else—even the smartest among us—thinks are worthless, impossible, or stupid.
How to Ape Guy Kawasaki
How to Ape Guy Kawasaki » Guy Kawasaki might balk at the label Legendary Marketing Guru, but his 1.2 million social media followers are voting with their tweets—his writing on marketing, evangelizing, social media, and more spreads far and wide.
The Startup of You
The Startup of You » For today’s young adults, the old-fashioned career ladder concept simply doesn’t make sense. To be successful, Millennials must think of themselves as entrepreneurs, regardless of career path.
Globalization of Capital: How Managers Can Profit
Globalization of Capital: How Managers Can Profit » How to seize opportunities from the globalization of capital and avoid the risks.