Insights

Babson faculty and leadership are intellectuals, practicing entrepreneurs, lawyers, artists, engineers, and more, but most importantly, they are educators. Harness their relevant, practical research and consulting and executive experience to make informed strategic decisions in your organization and professional life.

man holds credit card while shopping online
Busy Streets, Early Bird Specials, and Why Dynamic Pricing Isn’t All Bad Dynamic pricing, the practice of changing prices in real time as demand fluctuates, has faced backlash in recent years. But, it also can be an effective tool for social good.
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
April 23, 2024

Posted in Insights

Erin Degnan Escobedo poses for a portrait
A Real-World Perspective on Real Estate  Associate Professor of Practice Erin Degnan Escobedo has helped build Babson’s real estate curriculum, based on her experience and the expertise of engaged alumni.
By
April 9, 2024

Posted in Community, Insights

Rumman Chowdhury speaks with a student
AI Expert Rumman Chowdhury: ‘I Am an AI Optimist’ Speaking at Babson, artificial intelligence expert Rumman Chowdhury reflected on how the technology must evolve beyond being simply a ‘party trick.’ Here are three takeaways.
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
April 8, 2024

Posted in Insights

Mother and daughter entrepreneurs look at a screen together in their coffee shop
Do You Own or Manage Your Business with Family Members? Here Are 3 Essential Tips to Create Value Together. In an article from Entrepreneur magazine, Lauri Union of the Bertarelli Institute for Family Entrepreneurship shares how family entrepreneurship can create value across generations by drawing on a family's strengths to advance their business goals.
By
April 1, 2024

Posted in Entrepreneurial Leadership, Insights

A manager checks a list at a coffee shop
3 Common Myths About Franchising That You Need to Stop Believing In an article from Entrepreneur magazine, Ab Igram MBA‘96 and Vincent Onyemah debunk myths about franchising and demonstrate why the model is an excellent opportunity for entrepreneurs to create and scale economic and social value.
By ,
March 7, 2024

Posted in Entrepreneurial Leadership, Insights

Nairi Enright ’24 teaches in front of a class
Making a Good First Impression Takes More Than a Firm Handshake In her senior-led seminar at Babson, Nairi Enright ’24 explores how to navigate those first encounters in life, whether at the office, the classroom, or the party.
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
March 5, 2024

Posted in Insights

Arlene Cummings poses for a photo with her daughter Madison Spence and son Myles Spence in the background.
Setting Sail: Arlene Cummings Prepares to Inspire at TEDxBabsonCollege   Arlene Cummings MBA’24, P’24 will share her empowering story at TEDxBabsonCollege on March 23, fulfilling a lifelong dream of public speaking.
By
Hillary Chabot
Writer
Hillary Chabot
Hillary Chabot is a writer for Babson Thought & Action and Babson Magazine. An award-winning journalist, she is known for her insightful reporting and dedication to detailed storytelling. With a career spanning over two decades, she has covered a wide range of topics, from presidential campaigns and government policy to neighborhood issues and investigative series. As a reporter for The Boston Herald, Hillary earned a reputation for tenacity and integrity. Her work at Babson College fuels her passions—to learn something new every day and conduct thoughtful, empathic interviews. She’s thrilled to be at Babson College, where students, faculty, staff members and classes provide compelling copy daily.
March 1, 2024

Posted in Community, Insights

A student stands as if giving a presentation and demonstrates his company's product, a sole protector, on a sneaker
What AI Means for Student Entrepreneurs Entrepreneurs understand the potential of AI, and they are acting. Three Babson student entrepreneurs share how AI is already changing their work and their ventures.
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
February 28, 2024

Posted in Entrepreneurial Leadership, Insights

Anastacia Yefimenko poses for a picture while holding a bottle and a pouch of her company's cleaning supplies
How to Crowdfund a Business in Five Steps After taking a Babson course on crowdfunding, Anastacia Yefimenko ’25 launched a campaign for Elcove, her sustainable cleaning products venture. Here are the strategies she followed.
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
February 26, 2024

Posted in Insights

Professor of Practice Michele Kerrigan teaches a new class on how to expand DEI. (Photo by Nic Czarnecki/Babson College)
How to Build Diversity in Any Organization Anyone within an organization can boost diversity, equity, and inclusion, says Babson Assistant Professor of Practice Michele Kerrigan.
By
Hillary Chabot
Writer
Hillary Chabot
Hillary Chabot is a writer for Babson Thought & Action and Babson Magazine. An award-winning journalist, she is known for her insightful reporting and dedication to detailed storytelling. With a career spanning over two decades, she has covered a wide range of topics, from presidential campaigns and government policy to neighborhood issues and investigative series. As a reporter for The Boston Herald, Hillary earned a reputation for tenacity and integrity. Her work at Babson College fuels her passions—to learn something new every day and conduct thoughtful, empathic interviews. She’s thrilled to be at Babson College, where students, faculty, staff members and classes provide compelling copy daily.
February 22, 2024

Posted in Community, Insights