Insights
Babson faculty and leadership are intellectuals, practicing entrepreneurs, lawyers, artists, engineers, and more, but most importantly, they are educators. Harness their relevant, practical research and consulting and executive experience to make informed strategic decisions in your organization and professional life.
Don’t Fall for These 3 Marketing Myths—Here’s What to Do Instead
Here’s how entrepreneurs can leverage marketing to boost sales, help maximize their companies’ potential and enable internal alignment around goals, writes Professor Anirudh Dhebar in an article from Entrepreneur magazine.
August 20, 2024
Posted in Insights
2026-08-02 00:56:49
The Role of Research: To Learn, to Solve, to Inspire
With the support of the College and its community, Babson professors pursue a sizable amount of research in a wide range of fields. Their work influences, inspires, and makes an impact around the globe and in the classroom.
August 13, 2024
2026-08-03 21:35:47
How Entrepreneurs Can Use AI to Better Understand Their Target Customers
Artificial intelligence is transforming entrepreneurship by enabling deep customer insights and data-driven decision-making at an unprecedented scale, writes Associate Professor Erik Noyes in an article from Entrepreneur magazine.
August 9, 2024
Posted in Entrepreneurial Leadership, Insights
2026-08-03 21:35:47
How to Keep Your Entrepreneurial Spirit Alive Long After Launch
Professor Heidi Neck has taught more than 10,000 people how to build their entrepreneurial spirit. In an article from Entrepreneur magazine, she outlines three tips for how companies can keep that spark.
June 17, 2024
Posted in Entrepreneurial Leadership, Insights
2026-08-03 07:58:59
