A group of avid social media users
What Is Influencer Marketing? An Industry on the Rise What is influencer marketing? Marketing strategy thought leader Anjali Bal says it’s the ideal format to pitch products to Millennials and Gen Z.
By
Bryan Lipiner
Writer
Bryan Lipiner
Bryan Lipiner is the Senior Manager for Social Media and Content Marketing at Babson College. Since arriving at Babson in 2019, he has dramatically scaled engagement and followings on Babson’s social media channels, led award-winning social media campaigns, written for Babson Thought & Action, and more. Prior to Babson, he worked as a reporter and editor at the Record-Journal newspaper in central Connecticut. Bryan received his undergraduate degree in journalism from Quinnipiac University in 2015.
September 16, 2020

Posted in Insights

Lauri Union
The Power of the Entrepreneurial Family Running her family business taught Lauri Union the power of family entrepreneurship. Now, she is working to strengthen entrepreneurial families at Babson.
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
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September 16, 2020

Posted in Community

Image of Babson student leader flagging down families at orientation
How to Practice Leadership at Babson From peer groups, to athletics, to RAs, to tour guides, learning how to practice leadership is part of the experience of developing entrepreneurial leaders. And, with endless opportunities geared toward how to practice leadership, students at Babson learn leadership by doing.
By
September 15, 2020

Posted in Community

Caitlin Capozzi
People of Babson: Caitlin Capozzi Caitlin Capozzi, Babson's new dean of students, reflects on the upheaval of the spring semester, and why working closely with students is so rewarding.
By
Eric Beato
Editor / Writer
Eric Beato
Eric Beato is the Editor of Babson Thought & Action and Babson Magazine. A native of Chicago and a graduate of the University of Missouri School of Journalism, Eric has worked as an editor and writer at newspapers across the country, including the Chicago Sun-Times and Boston Herald. Eric joined Babson College in 2019 after working as the communications director for a private educational travel company and as the managing editor of six regional sports publications.
September 15, 2020

Posted in Community

Headshots of Donna Levin and Scott Taylor
Top-Ranked Babson Accelerates Momentum with Appointment of Blank School Leadership As Babson marks its No. 1 ranking, the College accelerates its leadership with major appointments at The Arthur M. Blank School for Entrepreneurial Leadership.
By
Eric Beato
Editor / Writer
Eric Beato
Eric Beato is the Editor of Babson Thought & Action and Babson Magazine. A native of Chicago and a graduate of the University of Missouri School of Journalism, Eric has worked as an editor and writer at newspapers across the country, including the Chicago Sun-Times and Boston Herald. Eric joined Babson College in 2019 after working as the communications director for a private educational travel company and as the managing editor of six regional sports publications.
September 14, 2020

Posted in Community

The Arthur M. Blank School for Entrepreneurial Leadership Scholars
Introducing the Arthur M. Blank School for Entrepreneurial Leadership Scholars A new scholarship program, established by Babson’s Arthur M. Blank School for Entrepreneurial Leadership, embodies the school’s defining values.
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
September 14, 2020

Posted in Community

Bills being split into smaller amounts
What Is a Stock Split? 3 Things to Know What is a stock split? Finance expert Professor Laurie Krigman explains the incentives of stock splits as they relate to Apple and Tesla’s recent moves.
By
Bryan Lipiner
Writer
Bryan Lipiner
Bryan Lipiner is the Senior Manager for Social Media and Content Marketing at Babson College. Since arriving at Babson in 2019, he has dramatically scaled engagement and followings on Babson’s social media channels, led award-winning social media campaigns, written for Babson Thought & Action, and more. Prior to Babson, he worked as a reporter and editor at the Record-Journal newspaper in central Connecticut. Bryan received his undergraduate degree in journalism from Quinnipiac University in 2015.
September 11, 2020

Posted in Insights

Woman working on her laptop with a young child
New Research Reveals Work-Life Balance Challenges Women Entrepreneurs Face During Pandemic Researchers have found women entrepreneurs face declining sales, funding obstacles, and self-and home care concerns as a result of the pandemic.
By
Bryan Lipiner
Writer
Bryan Lipiner
Bryan Lipiner is the Senior Manager for Social Media and Content Marketing at Babson College. Since arriving at Babson in 2019, he has dramatically scaled engagement and followings on Babson’s social media channels, led award-winning social media campaigns, written for Babson Thought & Action, and more. Prior to Babson, he worked as a reporter and editor at the Record-Journal newspaper in central Connecticut. Bryan received his undergraduate degree in journalism from Quinnipiac University in 2015.
September 10, 2020

Posted in Insights

The Class of 2020 Is Made for This Moment With their strength and resilience, the members of Babson's Class of 2020 prove they're ready to shape their futures and make their mark on the world.
By
Eric Beato
Editor / Writer
Eric Beato
Eric Beato is the Editor of Babson Thought & Action and Babson Magazine. A native of Chicago and a graduate of the University of Missouri School of Journalism, Eric has worked as an editor and writer at newspapers across the country, including the Chicago Sun-Times and Boston Herald. Eric joined Babson College in 2019 after working as the communications director for a private educational travel company and as the managing editor of six regional sports publications.
September 9, 2020

Posted in Community

Sumukh Setty ’21 of Green Line Ventures
The Investors on Campus A new student-run fund, Green Line Ventures, aims to support and grow student startups from Babson, Olin, and Wellesley colleges.
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
September 8, 2020

Posted in Community, Entrepreneurial Leadership