All Babson Thought & Action Stories · Babson Thought & Action

Photos of Gaurang Agarwal, Riva Babaria, Alessandra Chiara Halim, Ananya Gandikota, and Selvin Perdomo.

The Entrepreneurial Spirit Runs Through the Class of 2028 Before they even arrive on campus, the Class of 2028 is redefining what entrepreneurship means for Babson. Get to know some members of the incoming class.

By Melissa Savignano

Writer

Melissa Savignano

Melissa Savignano, a content marketing manager at Babson College, has worked in higher education for almost a decade, where she tells authentic, compelling campus and community stories. Before Babson, she managed communications for Boston University’s largest college, the College and Graduate School of Arts & Sciences. She previously worked in client relations, helping brands of various sizes launch content marketing strategies and storytelling initiatives. When not at work, you will find her in the city of Boston, probably at the movie theater.

August 20, 2024

Tagged Campus, Entrepreneurial Leadership, Student Life, Undergraduate, Class of 2028

Posted in Community

Anirudh Dhebar speaks in front of an auditorium audience

Don’t Fall for These 3 Marketing Myths—Here’s What to Do Instead Here’s how entrepreneurs can leverage marketing to boost sales, help maximize their companies’ potential and enable internal alignment around goals, writes Professor Anirudh Dhebar in an article from Entrepreneur magazine.

By Anirudh Dhebar

August 20, 2024

Tagged Faculty, Marketing, Entrepreneurship

Posted in Insights

An Award-Winning Professor Studies Entrepreneurship’s Human Side A recipient of the prestigious Emerging Scholar Award from the Academy of Management, Eliana Crosina ’05, MBA’11, takes a personal approach in her robust research of entrepreneurship.

By John Crawford

Senior Journalist

John Crawford

A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.

August 14, 2024

Tagged Entrepreneurship, Faculty, Research

Posted in Entrepreneurial Leadership