Leslie Chiu on the Intersection of Business and the Arts
Babson is best known for molding entrepreneurs and business leaders, but Leslie Chiu believes that integrating arts within a business environment creates a symbiotic relationship that enriches both fields. Chiu recently was promoted to associate dean of campus life, overseeing BabsonARTS, which she led as director since 2019. She has enjoyed an extensive career in entertainment, including stage manager for Blue Man Group in Boston and production manager for the Commonwealth Shakespeare Company, as well as teaching theater, stage management, and production management.
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The Q&A
What did your role as BabsonARTS director entail?
“The role involves a lot of community engagement and management, including programming, events, and integrating arts into the business-focused environment at Babson. We want students to see the arts as a valuable component of their education, not just as extracurricular activities. I also encourage internships and shadowing opportunities, offering a safe, low-stakes environment for students to explore the business side of the arts. Babson may not be an art school, but the arts play a vital role in our community. They offer a different perspective and a way to explore the world creatively. This fusion of arts and business is unique and enriching, preparing students for the multifaceted challenges of the modern world.”
What advice would you give to students interested in the arts?
“I tell them to drive their interests, which is very entrepreneurial. Babson offers a wealth of resources, from funding for projects to connections with industry professionals. For example, we’ve started an ARTScapades program, subsidizing tickets so students can see performances in Boston for just $10. There are numerous opportunities if they’re willing to take the initiative.”
How do you see the intersection of business and the arts?
“It’s a natural fit at Babson. Many students come with an artistic interest but think they can’t make a living out of it. We help them see the business potential in their creative endeavors. We provide resources and mentorship to help students merge their passions with viable business models. The future of BabsonARTS is about deepening the integration of arts within Babson’s entrepreneurial ecosystem. We’re planning residencies with multimedia artists to involve students from various departments. This interdisciplinary approach helps students see the broader applications of their skills. My goal is to continue fostering an environment where creativity and business thrive together.”
What makes BabsonARTS different from art departments at other higher education institutions?
“Babson’s approach to arts education is not just about supporting artists, it’s also fostering an understanding of the business side of the arts. This is evident in programs like the Arts and Business Conversation Series, which evolved Creative Commerce, which helps students appreciate the commercial aspects of the arts. Babson alumni who hold prominent positions in art galleries, museums, and theater return to campus and discuss their careers with students.”
Two More for Leslie
What does Babson mean to you?
“You hear it a lot, but it is true to my experience at Babson that the people are the first thing that comes to mind. I have benefited from incredible mentors and people that lead by example, a strong dedicated team that has a good time working together, and students that both challenge and inspire me. Babson’s size has allowed me to get to know many of my colleagues and students in very meaningful ways, which is so rewarding.”
Right now, what are you …
- Watching? “When I’m using TV as background or to unwind, you will often find me watching ‘Bluey.’ I find it uplifting and funny. Otherwise, I am trying to make it through a long and growing list of shows, movies, and standup comedy specials I have added to a list somewhere. Most recently, I saw Dune: Part Two in the theater and have been streaming ‘Shrinking’ and ‘Sandman.’ ”
- Reading? “Currently, I am finishing Leadership is a Responsibility by Dr. Marisol Capellan and just started reading The Economic Power of Public Art, a look at the size, scope, and impact of the public art industry. I also keep a copy of Chasing Dreams: How to Add More Daring to Your Doing by Kobi Yamada for a boost of inspiration.”
- Listening to? “I have very eclectic taste, and I am either listening to some version of a personal favorites playlist that includes songs from Nina Simone, Kurt Elling, Jon Batiste, and Beastie Boys. I don’t have one favorite genre, or even anything that I won’t give a listen at least once.”
- Doing in your free time? “I keep busy with projects, catching up with friends, and hanging out with my mom, who lives with me. And when the weather is nice, I like to go for a drive up the coast or a hike to get out in nature. My day trips often include a stop at a local lunch spot or taking a break sitting on a bench to slow down and be in the moment.”
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