Author: Elizabeth Atwater

Elizabeth Atwater
Writer
Elizabeth Atwater
Elizabeth Atwater is a senior manager on Babson College's Marketing team. Her writing has appeared in print and online in a wide range of outlets including Forbes, The Atlantic, Reuters, Chief Learning Officer, BostInno, and Seventeen magazine. Her career story includes a stint at a venture capital-backed technology startup, as well as a chapter working for a small, family-run public relations firm. Atwater earned her undergraduate degree at Northwestern University.
6 Tried and True PR Strategies for Startups
6 Tried and True PR Strategies for Startups » Ask any hustling entrepreneur and they’ll tell you: free PR isn’t free. Seeing your company’s name in print and watching new prospects click with your story is gratifying, but it requires an investment of time and energy, and can open you up to risk.
More than Mentors: How to Build Your Village
More than Mentors: How to Build Your Village » A career is something to be conscientiously nurtured and built over time, relationship by relationship. Start nurturing your own career with this three-pronged approach to growth.
Why Teach Entrepreneurship? The Babson Impact
Why Teach Entrepreneurship? The Babson Impact » Why teach entrepreneurship? The University of Guadalajara partnered with Babson College to develop an entrepreneurial mindset in students.
Bringing Entrepreneurship Beyond the Business School
Bringing Entrepreneurship Beyond the Business School » How do you bring entrepreneurship education beyond the business school? The University of Guadalajara in Mexico found out.
Teaching Entrepreneurship: An Interview with Heidi Neck
Teaching Entrepreneurship: An Interview with Heidi Neck » Heidi Neck, one of the most influential thinkers in teaching entrepreneurship, speaks about her book and the importance of entrepreneurship education.
Fighting Global Iron Deficiency, One Lucky Iron Fish at a Time
Fighting Global Iron Deficiency, One Lucky Iron Fish at a Time » Sets of three are lucky in Cambodia. But when Dr. Gavin Armstrong incorporated his company Lucky Iron Fish on 12/12/12, he wasn’t thinking much about luck. Rather, he was launching an innovative solution to one of Cambodia's biggest problems; iron deficiency.
5 Ways To Tell Stories That Stick
5 Ways To Tell Stories That Stick » Whether pitching to the sharks on "Shark Tank," at a business competition, or to a venture fund, the real power in a successful venture pitch comes from telling a compelling narrative story.
Can the Collaborative Economy Fix Climate Change?
Can the Collaborative Economy Fix Climate Change? » How collaborative economy ventures, including car-sharing platforms such as BlaBlaCar, Lyft, and Uber, are helping combat climate change.
Helping Teen Mothers Step Out Of Poverty
Helping Teen Mothers Step Out Of Poverty » Rocked by the painful loss of her toddler, Catalina Escobar channeled her grief into action.
How to Become an Objective Entrepreneur
How to Become an Objective Entrepreneur » Entrepreneurs can be so tied up in their ventures and blinded by unyielding passion that often they don’t see things clearly and therefore can’t respond objectively.