Author: Elizabeth Atwater

Elizabeth Atwater
Writer
Elizabeth Atwater
Elizabeth Atwater is the former Associate Director of Content Strategy at Babson College. Her writing has appeared in print and online in a wide range of outlets including Forbes, The Atlantic, Reuters, Chief Learning Officer, BostInno, and Seventeen magazine. Her career includes a stint at a venture capital-backed technology startup, as well as a chapter working for a small, family-run public relations firm. Atwater earned her undergraduate degree at Northwestern University and MBA at Babson College.
Educating Educators, Babson Academy Pivots Toward the Future
Educating Educators, Babson Academy Pivots Toward the Future » As Babson Academy embraces the new, virtual normal, it is finding innovative ways to connect with entrepreneurship educators worldwide, and discovering new opportunities.
On a Mission to Make Manufacturing Mainstream
On a Mission to Make Manufacturing Mainstream » As co-presidents of the Graduate Manufacturing Club, Pro Asavasatitporn and Mild Suwanpimolkul, both MBA ’21, aim to help make manufacturing meaningful for everyone.
Babson’s Inaugural MSAEL Cohort Makes Its Mark
Babson’s Inaugural MSAEL Cohort Makes Its Mark » A trailblazing cohort of 13 advanced entrepreneurial leadership masters students has started their Babson journey, making their mark as the College’s first MSAEL class.
Lessons from the Blank Family of Businesses
Lessons from the Blank Family of Businesses » At a panel discussion with leaders from the Blank Family of Businesses, Arthur M. Blank ‘63 H’98 described listening and responding as the keys to entrepreneurial success.
A Peek Inside the Babson Collaborative
A Peek Inside the Babson Collaborative » When hundreds of educators that believe in the power of entrepreneurship get together, the ideas and energy are palpable.
An Inside Look at the Online Teaching Training Program
An Inside Look at the Online Teaching Training Program » This summer, 243 faculty members took part in the Online Teaching Training Program, mastering new skills and tools and learning from one another as Babson prepares to kick off a new academic year.
How One Babson Student Sold His Startup
How One Babson Student Sold His Startup » Max Feber ’21 has been working on his cold-brew coffee company, BRUW since high school. With his senior year at Babson on the horizon, it was time to sell. Here’s how he did it.
Learning Together: Resuming Classes on Campus for Fall
Learning Together: Resuming Classes on Campus for Fall » Babson’s fall undergraduate and graduate class offerings are designed to maximize face-to-face class interaction, while promoting safe social distance and seamless distance learning when in-person attendance is not possible.
A Penultimate Lecture for the Class of 2020
A Penultimate Lecture for the Class of 2020 » More than 235 Graduate students tuned in to the Penultimate Lecture, where beloved faculty members offered words of wisdom ahead of the official degree conferral.
Why Do Innovation and Creativity Thrive in Crisis?
Why Do Innovation and Creativity Thrive in Crisis? » Why is it that in crisis situations, many companies step up and are more innovative and creative than usual? According to Professor Jay Rao, entrepreneurial leadership is part of the answer.
‘When There’s a Problem, There’s an Opportunity’
‘When There’s a Problem, There’s an Opportunity’ » Entrepreneurs Matt Nuernberger MBA ’10 and David Zamarin ’19 are in different businesses, yet share a common mission: retooling their operations to stay successful in response to the pandemic.
Ideas for Keeping Health and Wellness in Check
Ideas for Keeping Health and Wellness in Check » With so much uncertainty and transition, it's especially important to take care of yourself. Babson's meditation voicemail, virtual support groups, Instagram wellness challenges, and even some faculty research provide a starting point.
How to Stay Connected From Afar
How to Stay Connected From Afar » Staying connected to the community is more important than ever. Here are a few recommendations for how to stay socially connected without being together on campus.   
Best MBA for Entrepreneurship – Again This article contains a video
Best MBA for Entrepreneurship – Again » For an unprecedented 27th consecutive year, U.S. News & World report has ranked Babson’s MBA program No. 1 for entrepreneurship. Our innovative, ever-evolving approach to instilling an entrepreneurial, make-it-happen mindset in our graduates is needed now more than ever.
SPLAT! Breaking the Rules in STEM Education
SPLAT! Breaking the Rules in STEM Education » If you’re on a mission to get kids excited about coding, letting them jump and play is a pretty good place to start. Just ask Bryanne Leeming MBA’16, who built a business that mixes STEM education and play.
Create Your Own MBA Adventure
Create Your Own MBA Adventure » Online classes, concentrations, intensity tracks, and one on one advising are only a few of the ways Babson students can customize their MBA experience.
What Is Entrepreneurial Leadership?
What Is Entrepreneurial Leadership? » A new Babson College degree in Advanced Entrepreneurial Leadership gives working professionals the mindset to thrive despite ambiguity and uncertainty.
Five Reasons Why International Students Call Babson College Home
Five Reasons Why International Students Call Babson College Home » Choosing which college to attend is an important decision, especially when the choice involves moving across the world and studying internationally.
$50 Million Gift Boldly Expands Entrepreneurial Leadership at Babson College
$50 Million Gift Boldly Expands Entrepreneurial Leadership at Babson College » Top-ranked Babson College and The Arthur M. Blank Family Foundation partner to establish the Arthur M. Blank School for Entrepreneurial Leadership, fueling future generations of entrepreneurial leaders.
The Babson College MBAs Behind These ‘Startups That Disrupt’
The Babson College MBAs Behind These ‘Startups That Disrupt’ » Poets & Quants recently set out to discover MBA startups with staying power. After scouring 28 campuses and countless companies, here are two Babson College startups that disrupt.
The Next Generation
The Next Generation » Two generations of the Cisneros family business shared their take on succession planning and more during Babson Connect: Worldwide.
The AI Advantage
The AI Advantage » Artificial intelligence powers everything from ecommerce chatbots to retirement planning. Babson College professor and AI expert Tom Davenport weighs in on how to kickstart AI projects, and why humans aren’t going away.
The Future of Work Is Learning
The Future of Work Is Learning » What will it take to be successful in the workplaces of the future? Heather McGowan MBA ’01 says it’s adaptability, lifelong learning, and having an agile mindset.
Advice from Distinguished Entrepreneurs
Advice from Distinguished Entrepreneurs » For more than 40 years, Babson’s Academy of Distinguished Entrepreneurs® has honored founders who’ve made a difference. In panel conversations at Babson’s Centennial Celebration, they offered a look into what it takes to build a business.
Toyoda Encourages Graduates to Be Warm; Find Joy in Life
Toyoda Encourages Graduates to Be Warm; Find Joy in Life » Babson alumnus Akio Toyoda MBA’82, P’14 spoke from the heart to inspire graduate students and their families at Saturday’s Centennial Commencement.
Babson TED Talks Top 10
Babson TED Talks Top 10 » TEDx Babson College speakers shared pearls of wisdom on the theme Dimensions of Change. Here are the TED Talks Top 10 from Babson College.
2019 Student Speakers Look to Commencement
2019 Student Speakers Look to Commencement » Swapnika Yarlagadda ’19 and Rodrigo Riviello MBA ’19 will address their peers during this year’s Commencement ceremonies, reflecting on their time at Babson and the Class of 2019’s shared hopes for the future.
Babson Students Finish in the Money
Babson Students Finish in the Money » At local, national, and international finance competitions, students from Babson’s undergraduate, MBA, and MSF programs are teaming up to win big.
Get to Know Babson’s New MBA
Get to Know Babson’s New MBA » It’s here: the new Babson MBA. We sat down with some of the people who have been working tirelessly behind the scenes to redesign the Graduate School’s flagship program to learn what makes Babson’s new MBA stand out.
Advice from Married Entrepreneurs Sara Blakely and Jesse Itzler
Advice from Married Entrepreneurs Sara Blakely and Jesse Itzler » Sara Blakely and Jesse Itzler are an entrepreneurial power-couple. She founded Spanx and is a self-made billionaire, he has sold multiple businesses, authored best selling books, and is a former rapper. Together they have four children and say marrying one another has been the best decision they ever made.
Getting to Know Provost Mark Rice
Getting to Know Provost Mark Rice » Babson College Provost Mark Rice talks about his family, career, and teaching undergraduates in "The Ultimate Entrepreneurial Challenge."
Navigating Innovation in the Era of Digital Design and Collaborative Culture
Navigating Innovation in the Era of Digital Design and Collaborative Culture » If companies want to have ideas that are far out, they need to be able to navigate today's expanded innovation landscape.
Why Aren’t Companies Getting Better At Breakthrough Innovation?
Why Aren’t Companies Getting Better At Breakthrough Innovation? » According to the book Beyond the Champion, organizations that want to compete on innovation must treat it as a team sport.
Research Recap: Women at Work
Research Recap: Women at Work » Expert insight on how to help level the playing field for women at work.
6 Tried and True PR Strategies for Startups
6 Tried and True PR Strategies for Startups » Ask any hustling entrepreneur and they’ll tell you: free PR isn’t free. Seeing your company’s name in print and watching new prospects click with your story is gratifying, but it requires an investment of time and energy, and can open you up to risk.
More than Mentors: How to Build Your Village
More than Mentors: How to Build Your Village » A career is something to be conscientiously nurtured and built over time, relationship by relationship. Start nurturing your own career with this three-pronged approach to growth.
Why Teach Entrepreneurship? The Babson Impact
Why Teach Entrepreneurship? The Babson Impact » Why teach entrepreneurship? The University of Guadalajara partnered with Babson College to develop an entrepreneurial mindset in students.
Bringing Entrepreneurship Beyond the Business School
Bringing Entrepreneurship Beyond the Business School » How do you bring entrepreneurship education beyond the business school? The University of Guadalajara in Mexico found out.
Teaching Entrepreneurship: An Interview with Heidi Neck
Teaching Entrepreneurship: An Interview with Heidi Neck » Heidi Neck, one of the most influential thinkers in teaching entrepreneurship, speaks about her book and the importance of entrepreneurship education.
Fighting Global Iron Deficiency, One Lucky Iron Fish at a Time
Fighting Global Iron Deficiency, One Lucky Iron Fish at a Time » Sets of three are lucky in Cambodia. But when Dr. Gavin Armstrong incorporated his company Lucky Iron Fish on 12/12/12, he wasn’t thinking much about luck. Rather, he was launching an innovative solution to one of Cambodia's biggest problems; iron deficiency.
5 Ways To Tell Stories That Stick
5 Ways To Tell Stories That Stick » Whether pitching to the sharks on "Shark Tank," at a business competition, or to a venture fund, the real power in a successful venture pitch comes from telling a compelling narrative story.
Can the Collaborative Economy Fix Climate Change?
Can the Collaborative Economy Fix Climate Change? » How collaborative economy ventures, including car-sharing platforms such as BlaBlaCar, Lyft, and Uber, are helping combat climate change.
Helping Teen Mothers Step Out Of Poverty
Helping Teen Mothers Step Out Of Poverty » Rocked by the painful loss of her toddler, Catalina Escobar channeled her grief into action.
How to Become an Objective Entrepreneur
How to Become an Objective Entrepreneur » Entrepreneurs can be so tied up in their ventures and blinded by unyielding passion that often they don’t see things clearly and therefore can’t respond objectively.
Swimming With The Sharks
Swimming With The Sharks » Entrepreneurs who have pitched on Shark Tank—including Jamie Siminoff '99 of Ring—share their experiences an advice for those seeking a swim with the sharks.
Changing the Status Quo in Venture Capital
Changing the Status Quo in Venture Capital » Only about 1% of all businesses in the United States ever receive venture financing, and for women, the slice of the VC pie is even smaller.
One on One with Innovation Leaders
One on One with Innovation Leaders » With so many organizations thinking about and fueling their business innovation engines, we went straight to the source for perspective from five Boston innovators about what’s working today.
Outgrowing the Startup
Outgrowing the Startup » For startups with staying power, growing the business is often a primary goal, trading speed for scale. But, does that growth and transition to major-player status mean a business outgrows its startup roots?
Gail Simmons on Creating a Career
Gail Simmons on Creating a Career » “What is food but a huge window into every culture in the world?”
Investing in Women: A Conversation with Tory Burch
Investing in Women: A Conversation with Tory Burch » If net worth were measured in shoes, today Tory Burch is worth more than 4 million of her signature Reva ballet flats. Is there a secret to her success? In retrospect, she says it’s scary to think how little she knew at the outset, but her motivation to challenge herself and be open to new experiences has never wavered.
Bobby Sager: “You Need to Understand Your Customer”
Bobby Sager: “You Need to Understand Your Customer” » How did Bobby Sager, who grew up outside of Boston and married his high school sweetheart, become the international philanthropic force he is today?
Business Takes Center Stage
Business Takes Center Stage » Some of the brightest, most creative, entrepreneurial minds in business work for museums, symphonies, dance companies, and other arts organizations. Many of these executives and directors come from creative backgrounds with no formal business training, so success often hinges on building relationships with partners who have complementary skill sets.
From Battlefield to Boss
From Battlefield to Boss » In cities and towns across the country, today more than 2.4 million small businesses are veteran-owned.
Writing the Book on Creating Social Value
Writing the Book on Creating Social Value » When Cheryl Kiser began teaching a graduate course called Social Value Creation Matters three years ago, neither she nor her students could have predicted that their classroom discussions were laying the groundwork for a book.
Running a Business Rooted in Mission
Running a Business Rooted in Mission » What happens if an organization’s business side conflicts with its mission? In some cases, this struggle can lead to mission creep—a term used in the nonprofit world to describe a migration away from the original purpose to a new direction entirely.
Athletes, Entrepreneurs, and the Competitive Drive
Athletes, Entrepreneurs, and the Competitive Drive » Comparing an entrepreneur pitching her business idea to an Olympic athlete might feel like a stretch, but it shouldn’t. Competition can be a way of life regardless of the outlet.
A Worthless, Impossible, & Stupid Recipe for Policy Success
A Worthless, Impossible, & Stupid Recipe for Policy Success » Can an inspirational story catalyze a business or kick-start a career?
Hanging in the Balance with Sophia Chang
Hanging in the Balance with Sophia Chang » Both personally and professionally, Sophia Chang is a master of the balancing act.
Accounting for Entrepreneurship Inside
Accounting for Entrepreneurship Inside » Entrepreneurship and accounting are rarely, if ever, discussed together in the same sentence. PricewaterhouseCoopers, with more than 180,000 employees spread across 158 countries, is happy to change that perception.
How an Alpine Adventure Inspired a Business
How an Alpine Adventure Inspired a Business » What can the Matterhorn, a 14,000-foot alpine peak, teach an entrepreneur about running a business?
All Kinds of Minds: A Conversation with Temple Grandin
All Kinds of Minds: A Conversation with Temple Grandin » Dr. Temple Grandin wears many hats: she is a professor, author, animal behaviorist, inventor, autism advocate, and the subject of a Golden Globe Award-winning film. One role she never has considered, however, is entrepreneur.
Boston Rising: Uncovering the Hub’s Entrepreneurial Ecosystem
Boston Rising: Uncovering the Hub’s Entrepreneurial Ecosystem » Boston proudly leads the nation in higher education, health care, and life science innovation. While Silicon Valley has earned its reputation as the hub of startup activity, Boston’s entrepreneurship ecosystem is steadily growing and thriving.
The Startup of You
The Startup of You » For today’s young adults, the old-fashioned career ladder concept simply doesn’t make sense. To be successful, Millennials must think of themselves as entrepreneurs, regardless of career path.