Tag: Entrepreneurship

Young Entrepreneurs Drive ‘Bright Future,’ GEM U.S. Report Shows
For the second consecutive year, 18- to 24-year-old entrepreneurs outpace older generations in starting or intending to start businesses, according to the milestone Global Entrepreneurship Monitor (GEM) United States 2023–2024 Report.
September 5, 2024
Posted in Entrepreneurial Leadership, Insights

Finding Loyal Customers for Long-Lasting Success Is Easier than You Think
Here’s how to use social media, email newsletters, and public relations to build a community of loyal customers and achieve success for the long haul, writes Jake Ross ’24 in an article from Entrepreneur magazine.
September 4, 2024
Posted in Entrepreneurial Leadership, Insights

Don’t Fall for These 3 Marketing Myths—Here’s What to Do Instead
Here’s how entrepreneurs can leverage marketing to boost sales, help maximize their companies' potential and enable internal alignment around goals, writes Professor Anirudh Dhebar in an article from Entrepreneur magazine.
August 20, 2024
Posted in Insights

An Award-Winning Professor Studies Entrepreneurship’s Human Side
A recipient of the prestigious Emerging Scholar Award from the Academy of Management, Eliana Crosina ’05, MBA’11, takes a personal approach in her robust research of entrepreneurship.
August 14, 2024
Posted in Entrepreneurial Leadership

How Entrepreneurs Can Use AI to Better Understand Their Target Customers
Artificial intelligence is transforming entrepreneurship by enabling deep customer insights and data-driven decision-making at an unprecedented scale, writes Associate Professor Erik Noyes in an article from Entrepreneur magazine.
August 9, 2024
Posted in Entrepreneurial Leadership, Insights

How to Keep Your Entrepreneurial Spirit Alive Long After Launch
Professor Heidi Neck has taught more than 10,000 people how to build their entrepreneurial spirit. In an article from Entrepreneur magazine, she outlines three tips for how companies can keep that spark.
June 17, 2024
Posted in Entrepreneurial Leadership, Insights