Babson Professor Ellie Kyung Named Co-editor of The Journal of Consumer Research

Babson College Professor Ellie Kyung recently was named co-editor of The Journal of Consumer Research, widely regarded as one of the premier journals in marketing and consumer behavior.

“This appointment is tremendously positive for Babson’s reputation and visibility within the academic community,” said Professor Lauren Beitelspacher, associate dean of faculty, research and the Ken and Nancy Major Romanzi Senior Term Chair in Marketing. “We are fortunate to have several colleagues who serve in editorial leadership roles at outstanding journals, but this may be one of the most prestigious editorial appointments held by a Babson faculty member.”

The Journal of Consumer Research is included on the Financial Times’ FT50 list and among the 24 leading business journals tracked by The UT Dallas Top 100 Business School Research Rankings, placing it among the most influential business journals in the world.

Kyung, also a Peter Black Research Scholar who recently was promoted to full professor effective in September, earned her bachelor’s degree from Yale University and both her master’s and doctorate from the Leonard N. Stern School of Business at New York University. Her research examines how memory and mental representation shape consumer judgment and decision making in contexts where design choices matter. She has served as a Journal of Consumer Research associate editor since 2021 and was previously a member of the Editorial Review Board.

Kyung and Daiane Scaraboto, a professor of marketing at the University of Melbourne, joined the journal’s editorial team as co-editors this month. They join Editor-in-Chief Oleg Urminsky (University of Chicago Booth School of Business) and co-editors Jacob Goldenberg (Reichman University), Meg Meloy (Penn State), and Stephen Spiller (University of California, Los Angeles).

“I’m grateful to the Policy Board for this opportunity and honored to be joining such a talented editorial team,” Kyung said. “Serving the field in this way is a real privilege, and one I owe to the many advisors, mentors, and co-authors who shaped my thinking along the way. I am looking forward to supporting our authors, associate editors, and reviewers in the years ahead.”

Kyung is the latest faculty from the Marketing Division to hold editorial leadership positions at top journals in the field. She joins:

• Professor Anne Roggeveen, the Charles Clarke Reynolds Professor of Retailing and Marketing, serves as co-editor of the Journal of Retailing, a highly influential journal with substantial scholarly and practitioner impact. It’s her second stint in the role.
• Professor Victoria Crittenden, a Peter M. Black Endowed Faculty Scholar, serves as editor of the Journal of Marketing Education, the leading pedagogical journal in marketing.

“This is an impressive accomplishment for each of them individually and a point of pride for Babson as a whole,” Beitelspacher said.