Insights

Babson faculty and leadership are intellectuals, practicing entrepreneurs, lawyers, artists, engineers, and more, but most importantly, they are educators. Harness their relevant, practical research and consulting and executive experience to make informed strategic decisions in your organization and professional life.

Images from four of the Super Bowl commercials are pictured
Flying Eyebrows and Soaring Mustaches: The Best (and Worst) of the Super Bowl Ads   Here’s what the marketing professors of Babson made of this year’s crop of Super Bowl commercials.
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
February 11, 2025

Posted in Insights

Dessislava Pachamanova and Yunwei Gai talk in a classroom
A Day for Questions, Insights, and Connections At the annual Faculty Research Day, Babson professors share scholarly work with their peers. This year, their dizzying array of research included explorations in health care, teaching, and the future of work.
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
February 7, 2025

Posted in Community, Insights

Office workers sitting and talking around a table
Leadership vs. Management: What Entrepreneurs Need to Know What are the differences and nuances between being a leader and being a manager, particularly at a startup? Babson Professor Joseph Weintraub shares his thoughts.
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
February 4, 2025

Posted in Entrepreneurial Leadership, Insights

Tik Tok application icon on iPhone 11 pro max screen in hand
The TikTok Ban and Beyond: How Small Businesses Can Adapt If TikTok is banned, what’s next? Got Sole founder Jonathan DiModica ’21 shares insights on adaptability, strategy, and long-term brand success.
By
Hillary Chabot
Writer
Hillary Chabot
Hillary Chabot is a writer for Babson Thought & Action and Babson Magazine. An award-winning journalist, she is known for her insightful reporting and dedication to detailed storytelling. With a career spanning over two decades, she has covered a wide range of topics, from presidential campaigns and government policy to neighborhood issues and investigative series. As a reporter for The Boston Herald, Hillary earned a reputation for tenacity and integrity. Her work at Babson College fuels her passions—to learn something new every day and conduct thoughtful, empathic interviews. She’s thrilled to be at Babson College, where students, faculty, staff members and classes provide compelling copy daily.
January 30, 2025

Posted in Insights

A group of Tanzanian students pose for a photo with their certificates
5 Things We Learned Teaching Entrepreneurship in Tanzania Mateo Acosta-Rubio ’27 and Tadeo Acosta-Rubio MSEL’24 share their experiences and lessons from a transformative volunteer trip to Tanzania as part of the Institute for Social Innovation’s Youth Entrepreneurship Program.
By
January 27, 2025

Posted in Community, Entrepreneurial Leadership, Insights

a person holds a box of items near a desk
The Second Act: 5 Tips for Finding Your Career’s Next Phase What happens when you leave a job that has defined you? Babson Professor Danna Greenberg reflects on how one can create an inspiring and rewarding next phase of a career.
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
January 23, 2025

Posted in Insights

Yasuhiro Yamakawa delivers a keynote address
I Teach Aspiring Entrepreneurs Why It’s Good to Fail—Here’s How to Turn That Failure into Success It’s important for all entrepreneurs to learn how to accept failure—it happens to everyone. Here's how you can use it to promote success, writes Associate Professor Yasuhiro Yamakawa in an article from Entrepreneur magazine.
By
January 22, 2025

Posted in Insights

a packed stadium watches a college football game
Tackling the Big Changes in College Football  As a labor economist and a mom of a college football player, Megan Way P’26 is interested in the sport’s human costs. With the title game approaching, the Babson professor considers the state of big-time college football.
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
January 15, 2025

Posted in Insights

Chloe Samaha poses for a photo at a display for her company
I Wasted So Much Time By Not Doing These 4 Things When I Started My Business Here’s what I’ve learned by building my business and what I would do differently if I could start over, writes Chloe Samaha ’25 in an article from Entrepreneur magazine.
By
January 14, 2025

Posted in Insights

An aisle of beauty products on display at a makeup store
Gen Alpha Skin Care Craze: Babson Professors Decode the Tween Beauty Boom Babson marketing experts explore the booming $4.7B tween skin care market, which is fueled by social media and raises ethical concerns.
By
Hillary Chabot
Writer
Hillary Chabot
Hillary Chabot is a writer for Babson Thought & Action and Babson Magazine. An award-winning journalist, she is known for her insightful reporting and dedication to detailed storytelling. With a career spanning over two decades, she has covered a wide range of topics, from presidential campaigns and government policy to neighborhood issues and investigative series. As a reporter for The Boston Herald, Hillary earned a reputation for tenacity and integrity. Her work at Babson College fuels her passions—to learn something new every day and conduct thoughtful, empathic interviews. She’s thrilled to be at Babson College, where students, faculty, staff members and classes provide compelling copy daily.
January 10, 2025

Posted in Insights