Insights

Babson faculty and leadership are intellectuals, practicing entrepreneurs, lawyers, artists, engineers, and more, but most importantly, they are educators. Harness their relevant, practical research and consulting and executive experience to make informed strategic decisions in your organization and professional life.

Revisiting A Global Business Class Six weeks after her class ended, Sara Parker MBA '20 reached out to her professors from "Doing Business Globally, Highways and Landmines" for their perspective on global business now that the world has turned upside-down.
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May 7, 2020

Posted in Community, Insights

Lightbulb
How to Build a Personal Brand In our rapidly changing world, cultivating your personal brand is more important than ever. Karen Hebert-Maccaro, CEO of Babson Executive Education, shares how.
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April 29, 2020

Posted in Insights

Virtual Teams
How to Manage Remote Teams The move online presents unique obstacles for managers, including how to manage remote teams.
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April 28, 2020

Posted in Insights

Julie Levinson
Office Hours: 5 Provocative Films about the American Dream Professor Julie Levinson, who has been exploring themes related to the American dream her entire career, recounts five provocative movies that resonate today.
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Eric Beato
Editor / Writer
Eric Beato
Eric Beato is the Editor of Babson Thought & Action and Babson Magazine. A native of Chicago and a graduate of the University of Missouri School of Journalism, Eric has worked as an editor and writer at newspapers across the country, including the Chicago Sun-Times and Boston Herald. Eric joined Babson College in 2019 after working as the communications director for a private educational travel company and as the managing editor of six regional sports publications.
April 23, 2020

Posted in Community, Insights

The Business of Business is People
The Business of Business Is People Now more than ever, companies need leaders who inspire positive transformation, and put the well-being of the people they lead at the center of everything they do.
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April 23, 2020

Posted in Entrepreneurial Leadership, Insights

Why Do Innovation and Creativity Thrive in Crisis? Why is it that in crisis situations, many companies step up and are more innovative and creative than usual? According to Professor Jay Rao, entrepreneurial leadership is part of the answer.
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Writer
Elizabeth Atwater
Elizabeth Atwater is the former Associate Director of Content Strategy at Babson College. Her writing has appeared in print and online in a wide range of outlets including Forbes, The Atlantic, Reuters, Chief Learning Officer, BostInno, and Seventeen magazine. Her career includes a stint at a venture capital-backed technology startup, as well as a chapter working for a small, family-run public relations firm. Atwater earned her undergraduate degree at Northwestern University and MBA at Babson College.
April 21, 2020

Posted in Insights

Grow business in crisis
Can Businesses Start and Grow in a Crisis? Entrepreneurial leaders across industries will guide us past the coronavirus crisis by identifying needs and solving problems.
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Bryan Lipiner
Writer
Bryan Lipiner
Bryan Lipiner is the Senior Manager for Social Media and Content Marketing at Babson College. Since arriving at Babson in 2019, he has dramatically scaled engagement and followings on Babson’s social media channels, led award-winning social media campaigns, written for Babson Thought & Action, and more. Prior to Babson, he worked as a reporter and editor at the Record-Journal newspaper in central Connecticut. Bryan received his undergraduate degree in journalism from Quinnipiac University in 2015.
April 15, 2020

Posted in Community, Insights

Lessons Learned During a Business Crisis
Lessons Learned During a Business Crisis How can a company survive the turmoil created by the coronavirus pandemic? A CEO, who once pulled his organization through its own business crisis, offers a few strategies.
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John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
April 15, 2020

Posted in Community, Insights

Pitching your business online
Pitching Your Business Online? Don’t Forget to Test Your Tech Perfecting your pitch requires a number of practice rounds. Yet when you're pitching your business online, preparation is even more paramount.
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March 31, 2020

Posted in Insights

How to lead in a crisis
How to Lead in a Crisis When times are tough, good leaders are key. Here are five behaviors to adopt in order to lead in a crisis.
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March 27, 2020

Posted in Community, Insights