Insights

Babson faculty and leadership are intellectuals, practicing entrepreneurs, lawyers, artists, engineers, and more, but most importantly, they are educators. Harness their relevant, practical research and consulting and executive experience to make informed strategic decisions in your organization and professional life.

Online shopping for the holiday season
Earlier and More Online: How Consumers Are Shopping for the Holidays Shopping this holiday season has started earlier and moved more online than in years past, spurred by deals from retailers and implications of the pandemic.
By
Bryan Lipiner
Writer
Bryan Lipiner
Bryan Lipiner is the Senior Manager for Social Media and Content Marketing at Babson College. Since arriving at Babson in 2019, he has dramatically scaled engagement and followings on Babson’s social media channels, led award-winning social media campaigns, written for Babson Thought & Action, and more. Prior to Babson, he worked as a reporter and editor at the Record-Journal newspaper in central Connecticut. Bryan received his undergraduate degree in journalism from Quinnipiac University in 2015.
November 30, 2020

Posted in Insights

Entering the Family Business
5 Things the Next Gen Should Do When Joining a Family Business How can a next-generation leader successfully enter the family business? Lauri Union of the Institute for Family Entrepreneurship interviewed Babson alumni to find out.
By
November 25, 2020

Posted in Insights

The Sony PlayStation 5
Coping with a Disrupted Supply Chain: What Retailers Can Do as the Holidays Near A disrupted supply chain, a spike in demand, and new product launches. It’s a turbulent time for retailers, around the corner of the holiday season.
By
Bryan Lipiner
Writer
Bryan Lipiner
Bryan Lipiner is the Senior Manager for Social Media and Content Marketing at Babson College. Since arriving at Babson in 2019, he has dramatically scaled engagement and followings on Babson’s social media channels, led award-winning social media campaigns, written for Babson Thought & Action, and more. Prior to Babson, he worked as a reporter and editor at the Record-Journal newspaper in central Connecticut. Bryan received his undergraduate degree in journalism from Quinnipiac University in 2015.
November 24, 2020

Posted in Insights

Quibi
The Lessons Learned from a $1.7 Billion Failure A mere six months after it launched, the streaming service Quibi announced it was shutting down. What can be learned from such a stunning collapse?
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
November 16, 2020

Posted in Insights

FutureLab on Mobility
The Fight Against Isolation in the Time of COVID To combat isolation in older adults, a student team from Babson’s FutureLab on Mobility explored how to improve access to technology.
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
October 28, 2020

Posted in Community, Insights

An empty movie theatre.
The Future of Film Is Ripe with Opportunity for Innovators The cinema industry has been brought to a grinding halt. Professor Gina O’Connor says how leaders pivot will be critical in shaping the future of film.
By
Bryan Lipiner
Writer
Bryan Lipiner
Bryan Lipiner is the Senior Manager for Social Media and Content Marketing at Babson College. Since arriving at Babson in 2019, he has dramatically scaled engagement and followings on Babson’s social media channels, led award-winning social media campaigns, written for Babson Thought & Action, and more. Prior to Babson, he worked as a reporter and editor at the Record-Journal newspaper in central Connecticut. Bryan received his undergraduate degree in journalism from Quinnipiac University in 2015.
October 9, 2020

Posted in Insights

U.S. Small Business Administration sign
New Research: The Real Impacts of COVID-19 on Small Business U.S. small businesses have exhausted their federal funding and need additional support, according to a study by Goldman Sachs 10,000 Small Businesses, co-led by Babson College.
By
September 29, 2020

Posted in Insights

Image of cell phone with Microsoft, Oracle, TikTok and Walmart logos
The TikTok Acquisition’s Puzzling Fit What does a software company and a retail company have in common with a social media company? Babson Professor Jay Rao breaks down the TikTok acquisition.
By
September 25, 2020

Posted in Insights

Image of different colored wooden pieces representing inclusion
The World Needs Inclusive Leadership. Here’s Why. Inclusive leadership is about breaking down silos, getting to know people, and creating a safe space for inclusion within your organization. And, it’s good business, too.
By
September 18, 2020

Posted in Entrepreneurial Leadership, Insights

A group of avid social media users
What Is Influencer Marketing? An Industry on the Rise What is influencer marketing? Marketing strategy thought leader Anjali Bal says it’s the ideal format to pitch products to Millennials and Gen Z.
By
Bryan Lipiner
Writer
Bryan Lipiner
Bryan Lipiner is the Senior Manager for Social Media and Content Marketing at Babson College. Since arriving at Babson in 2019, he has dramatically scaled engagement and followings on Babson’s social media channels, led award-winning social media campaigns, written for Babson Thought & Action, and more. Prior to Babson, he worked as a reporter and editor at the Record-Journal newspaper in central Connecticut. Bryan received his undergraduate degree in journalism from Quinnipiac University in 2015.
September 16, 2020

Posted in Insights