Insights

Babson faculty and leadership are intellectuals, practicing entrepreneurs, lawyers, artists, engineers, and more, but most importantly, they are educators. Harness their relevant, practical research and consulting and executive experience to make informed strategic decisions in your organization and professional life.

Image of cell phone with Microsoft, Oracle, TikTok and Walmart logos
The TikTok Acquisition’s Puzzling Fit What does a software company and a retail company have in common with a social media company? Babson Professor Jay Rao breaks down the TikTok acquisition.
By
September 25, 2020

Posted in Insights

Image of different colored wooden pieces representing inclusion
The World Needs Inclusive Leadership. Here’s Why. Inclusive leadership is about breaking down silos, getting to know people, and creating a safe space for inclusion within your organization. And, it’s good business, too.
By
September 18, 2020

Posted in Entrepreneurial Leadership, Insights

A group of avid social media users
What Is Influencer Marketing? An Industry on the Rise What is influencer marketing? Marketing strategy thought leader Anjali Bal says it’s the ideal format to pitch products to Millennials and Gen Z.
By
Bryan Lipiner
Writer
Bryan Lipiner
Bryan Lipiner is the Senior Manager for Social Media and Content Marketing at Babson College. Since arriving at Babson in 2019, he has dramatically scaled engagement and followings on Babson’s social media channels, led award-winning social media campaigns, written for Babson Thought & Action, and more. Prior to Babson, he worked as a reporter and editor at the Record-Journal newspaper in central Connecticut. Bryan received his undergraduate degree in journalism from Quinnipiac University in 2015.
September 16, 2020

Posted in Insights

Bills being split into smaller amounts
What Is a Stock Split? 3 Things to Know What is a stock split? Finance expert Professor Laurie Krigman explains the incentives of stock splits as they relate to Apple and Tesla’s recent moves.
By
Bryan Lipiner
Writer
Bryan Lipiner
Bryan Lipiner is the Senior Manager for Social Media and Content Marketing at Babson College. Since arriving at Babson in 2019, he has dramatically scaled engagement and followings on Babson’s social media channels, led award-winning social media campaigns, written for Babson Thought & Action, and more. Prior to Babson, he worked as a reporter and editor at the Record-Journal newspaper in central Connecticut. Bryan received his undergraduate degree in journalism from Quinnipiac University in 2015.
September 11, 2020

Posted in Insights

Woman working on her laptop with a young child
New Research Reveals Work-Life Balance Challenges Women Entrepreneurs Face During Pandemic Researchers have found women entrepreneurs face declining sales, funding obstacles, and self-and home care concerns as a result of the pandemic.
By
Bryan Lipiner
Writer
Bryan Lipiner
Bryan Lipiner is the Senior Manager for Social Media and Content Marketing at Babson College. Since arriving at Babson in 2019, he has dramatically scaled engagement and followings on Babson’s social media channels, led award-winning social media campaigns, written for Babson Thought & Action, and more. Prior to Babson, he worked as a reporter and editor at the Record-Journal newspaper in central Connecticut. Bryan received his undergraduate degree in journalism from Quinnipiac University in 2015.
September 10, 2020

Posted in Insights

Amazon founder and CEO Jeff Bezos
Will Jeff Bezos Save the Planet? “The purpose of wealth is to solve problems,” says Raj Sisodia, as Amazon's Jeff Bezos’s net worth passes $200 billion and he commits to fight climate change.
By
Bryan Lipiner
Writer
Bryan Lipiner
Bryan Lipiner is the Senior Manager for Social Media and Content Marketing at Babson College. Since arriving at Babson in 2019, he has dramatically scaled engagement and followings on Babson’s social media channels, led award-winning social media campaigns, written for Babson Thought & Action, and more. Prior to Babson, he worked as a reporter and editor at the Record-Journal newspaper in central Connecticut. Bryan received his undergraduate degree in journalism from Quinnipiac University in 2015.
September 3, 2020

Posted in Entrepreneurial Leadership, Insights

Is it time to evaluate video conferencing?
Time to Evaluate Video Conferencing? Assistant Professor Kerry Gibson Says Yes Following months of virtual collaboration, Assistant Professor Kerry Gibson says it’s time to evaluate our approach to meetings through video conferencing.
By
Bryan Lipiner
Writer
Bryan Lipiner
Bryan Lipiner is the Senior Manager for Social Media and Content Marketing at Babson College. Since arriving at Babson in 2019, he has dramatically scaled engagement and followings on Babson’s social media channels, led award-winning social media campaigns, written for Babson Thought & Action, and more. Prior to Babson, he worked as a reporter and editor at the Record-Journal newspaper in central Connecticut. Bryan received his undergraduate degree in journalism from Quinnipiac University in 2015.
September 2, 2020

Posted in Insights

Shutterstock graphic depicting money on a conveyor belt
Lessons for COVID-19 Revenue Recovery The new normal is all about volatility. Now, businesses must adjust their revenue models to be sufficiently resilient.
By
August 28, 2020

Posted in Insights

Kamala Harris
VPs, the C-Suite, and How to Build Your Leadership Team Whether you are running for the White House, or heading a Fortune 500 company, you need good people around you. Here are strategies for picking your leadership team.
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
August 21, 2020

Posted in Insights

With Ban Pending, Should Microsoft or Twitter Buy TikTok?
With Ban Pending, Should Microsoft or Twitter Buy TikTok? Restrictions have been imposed on TikTok in the United States, barring an American acquisition. Lecturer Peter Cohan says a potential deal may not even be worth the time.
By
Bryan Lipiner
Writer
Bryan Lipiner
Bryan Lipiner is the Senior Manager for Social Media and Content Marketing at Babson College. Since arriving at Babson in 2019, he has dramatically scaled engagement and followings on Babson’s social media channels, led award-winning social media campaigns, written for Babson Thought & Action, and more. Prior to Babson, he worked as a reporter and editor at the Record-Journal newspaper in central Connecticut. Bryan received his undergraduate degree in journalism from Quinnipiac University in 2015.
August 13, 2020

Posted in Insights