Insights

Babson faculty and leadership are intellectuals, practicing entrepreneurs, lawyers, artists, engineers, and more, but most importantly, they are educators. Harness their relevant, practical research and consulting and executive experience to make informed strategic decisions in your organization and professional life.

AI generated image of electrified letters "AI" inside a lightbulb against a background of a stormy sky with lightning
The Age of AI: Seven Things Entrepreneurs Need to Know At the dawn of this new generative AI era, Babson College faculty and alumni explore the ramifications, dangers, and opportunities for entrepreneurs.
By
September 5, 2023

Posted in Insights

People talk and network in a crowded event
Four Networking Tips for Entrepreneurs After giving a pitch at an event, entrepreneurs may be swarmed by people seeking to talk with them. Here’s advice on how to navigate the scrum and make connections.
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
August 17, 2023

Posted in Entrepreneurial Leadership, Insights, Outcomes

Babson professor Danna Greenberg interacts with a student.
Managing Motherhood: How to Help New Moms in the Workplace Managers have an opportunity to help expectant mothers even before employees go on parental leave, Babson Professor Danna Greenberg said.
By
Hillary Chabot
Writer
Hillary Chabot
Hillary Chabot is a writer for Babson Thought & Action and Babson Magazine. An award-winning journalist, she is known for her insightful reporting and dedication to detailed storytelling. With a career spanning over two decades, she has covered a wide range of topics, from presidential campaigns and government policy to neighborhood issues and investigative series. As a reporter for The Boston Herald, Hillary earned a reputation for tenacity and integrity. Her work at Babson College fuels her passions—to learn something new every day and conduct thoughtful, empathic interviews. She’s thrilled to be at Babson College, where students, faculty, staff members and classes provide compelling copy daily.
August 16, 2023

Posted in Insights, Outcomes

Side-by-side photos of a Barbie doll and a Corage doll named Aaliya
Four Barbie Summer Fails and a Diversity Win As Barbie Summer dominates pop culture. Flora Ekpe-Idang MBA’17, who created a multicultural doll, details the doll's diversity issues.
By
Hillary Chabot
Writer
Hillary Chabot
Hillary Chabot is a writer for Babson Thought & Action and Babson Magazine. An award-winning journalist, she is known for her insightful reporting and dedication to detailed storytelling. With a career spanning over two decades, she has covered a wide range of topics, from presidential campaigns and government policy to neighborhood issues and investigative series. As a reporter for The Boston Herald, Hillary earned a reputation for tenacity and integrity. Her work at Babson College fuels her passions—to learn something new every day and conduct thoughtful, empathic interviews. She’s thrilled to be at Babson College, where students, faculty, staff members and classes provide compelling copy daily.
August 9, 2023

Posted in Insights

written on a Post-it note is the question: Quit your job? And then underneath it are three boxes labeled yes, maybe, and no.
Is Quiet Quitting Good? Rather than thinking of quiet quitting as a negative, both employers and employees should view it as an opportunity to rebalance responsibilities and inspire workers anew.
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
August 3, 2023

Posted in Insights, Outcomes

Yunwei Gai poses for a portrait outside
Can Entrepreneurship Improve Health Outcomes? Health economist Yunwei Gai and a team of Babson colleagues pioneer a new area of research to study how entrepreneurial ventures affect the health of people in the community.
By
July 28, 2023

Posted in Insights

Picture of Wishroute owner Jessica Lynch ’13, MS’13, MBA’18.
When Should You Sell Your Startup? Jessica Lynch ’13, MS’13, MBA’18 decided to sell her beloved venture Wishroute earlier this year. Here’s how she did it.
By
Hillary Chabot
Writer
Hillary Chabot
Hillary Chabot is a writer for Babson Thought & Action and Babson Magazine. An award-winning journalist, she is known for her insightful reporting and dedication to detailed storytelling. With a career spanning over two decades, she has covered a wide range of topics, from presidential campaigns and government policy to neighborhood issues and investigative series. As a reporter for The Boston Herald, Hillary earned a reputation for tenacity and integrity. Her work at Babson College fuels her passions—to learn something new every day and conduct thoughtful, empathic interviews. She’s thrilled to be at Babson College, where students, faculty, staff members and classes provide compelling copy daily.
July 25, 2023

Posted in Entrepreneurial Leadership, Insights, Outcomes

The opening page of the Threads app on an iphone
Can Threads Take Down Twitter? As Meta’s popular new app launches, Babson’s Rich Hanna says Threads has built-in advantages to seriously challenge Elon Musk’s Twitter.
By
Hillary Chabot
Writer
Hillary Chabot
Hillary Chabot is a writer for Babson Thought & Action and Babson Magazine. An award-winning journalist, she is known for her insightful reporting and dedication to detailed storytelling. With a career spanning over two decades, she has covered a wide range of topics, from presidential campaigns and government policy to neighborhood issues and investigative series. As a reporter for The Boston Herald, Hillary earned a reputation for tenacity and integrity. Her work at Babson College fuels her passions—to learn something new every day and conduct thoughtful, empathic interviews. She’s thrilled to be at Babson College, where students, faculty, staff members and classes provide compelling copy daily.
July 12, 2023

Posted in Insights

Letters spelling out 'hidden fees.'
Why Do Companies Use Hidden Fees? Hidden fees have increased amid inflation and cutbacks. Babson Associate Professor Lauren Beitelspacher explains why customers often pay up.
By
Hillary Chabot
Writer
Hillary Chabot
Hillary Chabot is a writer for Babson Thought & Action and Babson Magazine. An award-winning journalist, she is known for her insightful reporting and dedication to detailed storytelling. With a career spanning over two decades, she has covered a wide range of topics, from presidential campaigns and government policy to neighborhood issues and investigative series. As a reporter for The Boston Herald, Hillary earned a reputation for tenacity and integrity. Her work at Babson College fuels her passions—to learn something new every day and conduct thoughtful, empathic interviews. She’s thrilled to be at Babson College, where students, faculty, staff members and classes provide compelling copy daily.
July 7, 2023

Posted in Insights

Popcorn and a remote control rest on a table in front of a TV screen that reads Marvel Studios
What Superheroes Can Teach About Brand Management Some film franchises encompass not only a head-spinning amount of movies but also multiple TV shows. Can there be too much of a good thing? Professor Rich Hanna offers his perspective.
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
June 7, 2023

Posted in Insights