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Latest Stories
Inside Babson’s First Food Summit: Where Food Entrepreneurs Connect Across the Ecosystem
Featuring student founders and alumni leaders, Babson’s Food Summit explored the wide range of roles, from food science to CPG to supply, powering today’s food industry.
April 17, 2026
Posted in Community, Entrepreneurial Leadership
2026-04-20 09:19:53
From Tote Bags to Buckets: How Everyday Items Become Cultural Currency
From Trader Joe’s mini totes to Starbucks Bearista cups, limited-edition drops are turning everyday items into cultural moments of high demand. Babson marketing experts unpack how scarcity and social sharing fuel these viral sensations.
April 14, 2026
Posted in Insights
2026-04-20 09:19:53
Valued at $4 Billion. Sold for $40 Million. This Is What Went Wrong with Allbirds.
Allbirds was valued at $4 billion during its 2021 initial public offering. Five years later, it agreed to a sale for 99 percent less. Babson College Associate Professor of Practice Peter Cohan weighs in on what entrepreneurs can learn from what happened.
April 13, 2026
Posted in Insights
2026-04-20 09:19:53
