Two students shadow box in a fitness studio
Ring the Bell: Working Out with the Babson Boxing Club In the Babson Boxing Club’s popular classes, students learn self-defense, gain confidence, and grasp how to roll with the punches, both literally and figuratively.
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
February 28, 2025

Posted in Community

Jeanie Chung and Alec Leddon pose for a photo by the Charles River
Turning Personal Loss into Life-Saving Innovation  With the help of the SUD Sprint program at the Kerry Murphy Healey Center for Health Innovation and Entrepreneurship, Dr. Jeanie Chung is turning personal tragedy into a life-saving solution to the opioid crisis.
By
February 27, 2025

Posted in Entrepreneurial Leadership

Is Your Business Idea Worth Pursuing? Three Tips to Avoid the Most Common Reason for Failure Check out these front-end market research tips that will help you determine whether your venture ideas are worth pursuing, writes Associate Profess Bradley George in an article from Entrepreneur magazine.
By
February 24, 2025

Posted in Insights

Cargo ship being loaded at a busy port, trade, planning, global
Tariffs Explained: What They Do, Why They Matter, and Who They Impact Tariffs shape global trade and domestic industries. Babson’s Joshua Stillwagon explains their purpose, impact, and economic consequences.
By
Hillary Chabot
Writer
Hillary Chabot
Hillary Chabot is a writer for Babson Thought & Action and Babson Magazine. An award-winning journalist, she is known for her insightful reporting and dedication to detailed storytelling. With a career spanning over two decades, she has covered a wide range of topics, from presidential campaigns and government policy to neighborhood issues and investigative series. As a reporter for The Boston Herald, Hillary earned a reputation for tenacity and integrity. Her work at Babson College fuels her passions—to learn something new every day and conduct thoughtful, empathic interviews. She’s thrilled to be at Babson College, where students, faculty, staff members and classes provide compelling copy daily.
February 20, 2025

Posted in Insights

A Starbucks sign hangs from a building
The Frappuccino Funk: What’s Ailing Starbucks? Sales at Starbucks are slumping. Babson Professor Gina O’Connor examines how the coffee giant lost its way and how it can find its way back.
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
February 19, 2025

Posted in Insights

Graduates from the Class of 2024 throwing their caps in the air during commencement in May 2024
Babson Undergraduates Once Again Report Highest Starting Salary Ever For the third year in a row, the most recent graduating undergraduate class reports the highest starting salary ever for a Babson class. Read more about the Class of 2024 professional outcomes.
By
Melissa Savignano
Writer
Melissa Savignano
Melissa Savignano, a content marketing manager at Babson College, has worked in higher education for almost a decade, where she tells authentic, compelling campus and community stories. Before Babson, she managed communications for Boston University’s largest college, the College and Graduate School of Arts & Sciences. She previously worked in client relations, helping brands of various sizes launch content marketing strategies and storytelling initiatives. When not at work, you will find her in the city of Boston, probably at the movie theater.
February 18, 2025

Posted in Outcomes

Régine Jean-Charles speaks at a podum in front of a large screen
Illuminating MLK’s Legacy and the Women Who Shaped It At Babson’s Martin Luther King Jr. Legacy Day celebration, keynote speaker Régine Jean-Charles shares insights on justice, critical thinking, and the power of community.
By
Hillary Chabot
Writer
Hillary Chabot
Hillary Chabot is a writer for Babson Thought & Action and Babson Magazine. An award-winning journalist, she is known for her insightful reporting and dedication to detailed storytelling. With a career spanning over two decades, she has covered a wide range of topics, from presidential campaigns and government policy to neighborhood issues and investigative series. As a reporter for The Boston Herald, Hillary earned a reputation for tenacity and integrity. Her work at Babson College fuels her passions—to learn something new every day and conduct thoughtful, empathic interviews. She’s thrilled to be at Babson College, where students, faculty, staff members and classes provide compelling copy daily.
February 14, 2025

Posted in Community

Graduates walk in a procession at Commencement
How Babson’s MS Class of 2024 Thrives in New Career Roles As Babson’s three specialized master’s programs record impressive employment rates, meet three Class of 2024 graduates who are putting their degrees into action.
By
Bridget Johnston
Writer
Bridget Johnston
Bridget Johnston is a writer with an eye for all things F.W. Olin. She's most excited to tell student success stories, sharing their experiences with the broader Babson community. When she's not writing for Babson Thought & Action, she is connecting prospective students with Babson's Graduate programs through a variety of mediums, including email, print, and Babson's website. She graduated with her MFA in Fiction from Temple University and can be found in Philadelphia, befriending new dogs and embroidering.
February 12, 2025

Posted in Outcomes

Images from four of the Super Bowl commercials are pictured
Flying Eyebrows and Soaring Mustaches: The Best (and Worst) of the Super Bowl Ads   Here’s what the marketing professors of Babson made of this year’s crop of Super Bowl commercials.
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
February 11, 2025

Posted in Insights

Aleksandr Malashchenko and Sebastian Gomez-Puerto pose for a photo together
‘Babson Success Story’: What Happens When Two MBA Alumni Collaborate Aleksandr Malashchenko MBA’24 needed product design help for his company, ReviMo. Enter Sebastian Gomez-Puerto MBA’14, whose company, General Populace, provided just the right lift.
By
Eric Beato
Editor / Writer
Eric Beato
Eric Beato is the Editor of Babson Thought & Action and Babson Magazine. A native of Chicago and a graduate of the University of Missouri School of Journalism, Eric has worked as an editor and writer at newspapers across the country, including the Chicago Sun-Times and Boston Herald. Eric joined Babson College in 2019 after working as the communications director for a private educational travel company and as the managing editor of six regional sports publications.
February 10, 2025

Posted in Entrepreneurial Leadership, Outcomes