Melissa Savignano, a content marketing manager at Babson College, has worked in higher education for almost a decade, where she tells authentic, compelling campus and community stories. Before Babson, she managed communications for Boston University’s largest college, the College and Graduate School of Arts & Sciences. She previously worked in client relations, helping brands of various sizes launch content marketing strategies and storytelling initiatives. When not at work, you will find her in the city of Boston, probably at the movie theater.

Anastacia Yefimenko is a senior at Babson College and the co-founder and CEO of Elcove, a provider of sustainable and toxic-free home care products.

Eric Beato is the Editor of Babson Thought & Action and Babson Magazine. A native of Chicago and a graduate of the University of Missouri School of Journalism, Eric has worked as an editor and writer at newspapers across the country, including the Chicago Sun-Times and Boston Herald. Eric joined Babson College in 2019 after working as the communications director for a private educational travel company and as the managing editor of six regional sports publications.

Peter Cohan, Associate Professor of Management Practice, teaches strategy and entrepreneurship to undergraduate and Master of Science in Entrepreneurial Leadership students, including courses such as Strategic Problem Solving. Scaling Strategy, Strategic Decision Making, and Global Entrepreneurship Experience – Sweden. He is also a faculty advisor for undergraduate student teams in their consulting work with companies through the Management Consulting Field Experience (MCFE) program. He created and led the Hong Kong/Singapore Start-up Strategy Offshore elective for MBA students. For undergraduates, he created and ran the Paris, Israel and Portugal/Spain Start-up Strategy Offshore electives. He also served as a visiting professor at Barcelona’s EADA and Tel Aviv University. Cohan started a consulting and venture capital firm in 1994, and he has completed over 150 consulting projects aimed at boosting the growth of high-tech companies and has invested in seven startups. Three of these failed, three were sold for over $2 billion, and one went public in July 2021 at an $18 billion valuation. He is a senior contributor at Forbes and writes a column for Inc. Cohan has authored 17 books and contributed to six management compendiums. His most recent book is Brain Rush: How to Invest and Compete in the Real World of Generative AI (Apress: forthcoming 2024). He also wrote Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups (Apress, November 2020), Scaling Your Startup: Mastering the Four Stages From Idea to $10 Billion (Apress: 2019), Startup Cities: Why Only a Few Cities Dominate the Global Startup Scene and What the Rest Should Do About It (Apress, February 2018). Prior to that he authored Disciplined Growth Strategies: Insights from the Growth Trajectories of Successful and Unsuccessful Companies (Apress, February 2017) and Hungry Start-Up Strategy: Creating New Ventures with Limited Resources and Unlimited Vision (Berrett-Koehler, November 2012). Cohan is a frequent commentator on developments in economics, technology, and finance. He has been a guest on ABC’s “Good Morning America,” CNN, CNBC, PBS’s “Wall $treet Week,” and New England Cable News (NECN). He has been quoted in The New York Times, The Wall Street Journal, The Washington Post, Barron’s, Red Herring, Time, Business Week, Fortune, and Newsweek International.

A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.