Jake Ross speaks during a presentation
Finding Loyal Customers for Long-Lasting Success Is Easier than You Think Here’s how to use social media, email newsletters, and public relations to build a community of loyal customers and achieve success for the long haul, writes Jake Ross ’24 in an article from Entrepreneur magazine.
By
September 4, 2024

Posted in Entrepreneurial Leadership, Insights

The exterior of the Herring Family Entrepreneurial Leadership Village
Investing in the Power of Education at the HELV Believers in the impact of education and of Babson, alumni have given their support to classrooms at the College’s new Herring Family Entrepreneurial Leadership Village. This is their story.
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
August 30, 2024

Posted in Community, Entrepreneurial Leadership

Image of a person holding out their hand with the letters AI
Generative AI: What It Does Well, and What It Doesn’t Looking beyond the polarizing hype, Babson management professor Peter Cohan breaks down the hits and misses of using generative AI, and details how to future proof your job.
By
Hillary Chabot
Writer
Hillary Chabot
Hillary Chabot is a writer for Babson Thought & Action and Babson Magazine. An award-winning journalist, she is known for her insightful reporting and dedication to detailed storytelling. With a career spanning over two decades, she has covered a wide range of topics, from presidential campaigns and government policy to neighborhood issues and investigative series. As a reporter for The Boston Herald, Hillary earned a reputation for tenacity and integrity. Her work at Babson College fuels her passions—to learn something new every day and conduct thoughtful, empathic interviews. She’s thrilled to be at Babson College, where students, faculty, staff members and classes provide compelling copy daily.
August 29, 2024

Posted in Insights

Students and President Spinelli hold up 2028 sign at the front gate
Unscripted Moment: Presidential Welcome In our new occasional series, staff photographer Nic Czarnecki shares the story behind a moment that caught his eye. On move-in day, he captured President Spinelli welcoming students at the front gate.
By
August 29, 2024

Posted in Community

A father and daughter pose for a picture with Babson’s mascot, Biz E. Beaver
Building New Memories: Students and Families Share Their First Day at Babson  From heartfelt goodbyes to hopeful new starts, here are the emotion-packed stories of students and families on Babson College’s move-in day.
By
Hillary Chabot
Writer
Hillary Chabot
Hillary Chabot is a writer for Babson Thought & Action and Babson Magazine. An award-winning journalist, she is known for her insightful reporting and dedication to detailed storytelling. With a career spanning over two decades, she has covered a wide range of topics, from presidential campaigns and government policy to neighborhood issues and investigative series. As a reporter for The Boston Herald, Hillary earned a reputation for tenacity and integrity. Her work at Babson College fuels her passions—to learn something new every day and conduct thoughtful, empathic interviews. She’s thrilled to be at Babson College, where students, faculty, staff members and classes provide compelling copy daily.
,
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
August 28, 2024

Posted in Community

Ab Igram speaks in front of a screen with the International Society of Franchising logo
Harnessing the Franchise Model for Social Impact Franchising is emerging as a powerful force in driving social impact, as highlighted at the International Society of Franchising Conference. Experts emphasize how integrating social responsibility into franchise models not only meets evolving consumer expectations but also enhances business success and community welfare.
By
August 28, 2024

Posted in Insights

Interior of the Village Coffee House
From Chopsticks to Robots: Discover the Surprises of Babson’s HELV Explore Babson College's Herring Family Entrepreneurial Leadership Village and discover innovative design, sustainable practices, and cutting-edge technology in this unique living and learning community.
By
Hillary Chabot
Writer
Hillary Chabot
Hillary Chabot is a writer for Babson Thought & Action and Babson Magazine. An award-winning journalist, she is known for her insightful reporting and dedication to detailed storytelling. With a career spanning over two decades, she has covered a wide range of topics, from presidential campaigns and government policy to neighborhood issues and investigative series. As a reporter for The Boston Herald, Hillary earned a reputation for tenacity and integrity. Her work at Babson College fuels her passions—to learn something new every day and conduct thoughtful, empathic interviews. She’s thrilled to be at Babson College, where students, faculty, staff members and classes provide compelling copy daily.
August 27, 2024

Posted in Community

Biz E. Beaver with a student volunteer holding a moving cart
With a Team of Helping Hands, Babson’s Class of 2028 Moves In Move-in day is a full circle moment for both families and the Babson community, who helped the Class of 2028 settle in.
By
Melissa Savignano
Writer
Melissa Savignano
Melissa Savignano, a content marketing manager at Babson College, has worked in higher education for almost a decade, where she tells authentic, compelling campus and community stories. Before Babson, she managed communications for Boston University’s largest college, the College and Graduate School of Arts & Sciences. She previously worked in client relations, helping brands of various sizes launch content marketing strategies and storytelling initiatives. When not at work, you will find her in the city of Boston, probably at the movie theater.
August 23, 2024

Posted in Community

six people stand in a line wearing different work outfits
The Office Dress Code: What Has Changed, and What Has Not?  Office culture has shifted to allow for more casual and authentic dress, says Babson Assistant Professor Emily Rosado-Solomon, but only to a point.
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
August 21, 2024

Posted in Insights

Photos of Gaurang Agarwal, Riva Babaria, Alessandra Chiara Halim, Ananya Gandikota, and Selvin Perdomo.
The Entrepreneurial Spirit Runs Through the Class of 2028 Before they even arrive on campus, the Class of 2028 is redefining what entrepreneurship means for Babson. Get to know some members of the incoming class.
By
Melissa Savignano
Writer
Melissa Savignano
Melissa Savignano, a content marketing manager at Babson College, has worked in higher education for almost a decade, where she tells authentic, compelling campus and community stories. Before Babson, she managed communications for Boston University’s largest college, the College and Graduate School of Arts & Sciences. She previously worked in client relations, helping brands of various sizes launch content marketing strategies and storytelling initiatives. When not at work, you will find her in the city of Boston, probably at the movie theater.
August 20, 2024

Posted in Community