Tag: Thought Leadership

The Boston Celtics play a game at their home arena of TD Garden

Big Bucks for the Boston Celtics: What a Record-Breaking Sale Means for the Brand and Its Fans Babson Associate Professor Anjali Bal looks at the $6.1 billion sale of the Boston Celtics, what it says about the team’s winning brand, and whether such an exorbitant price tag is good or bad for a fan base.

By John Crawford

May 12, 2025

Tagged Faculty, Thought Leadership

Posted in Insights

Actor Daneil Craig as James Bond

Shaken, Stirred, and Uncertain: What Amazon’s Takeover Means for James Bond As Amazon gains creative control of the James Bond franchise, Julie Levinson, a professor of film at Babson, considers what the move means for the film series and what it says about the movie business today.

By John Crawford

April 7, 2025

Tagged Faculty, Thought Leadership

Posted in Insights

The fate of the penny is up in the air after an executive order asked the U.S. Mint to stop making the coin. (Photo: Stephen Orsillo/Adobe Stock)

Eliminating the Penny? These Babson Professors Have Thoughts It costs 3.7 cents to mint a U.S. penny. But ending penny production isn’t simple, sparking a debate about the future of physical currency.

By Hillary Chabot

March 12, 2025

Tagged Faculty, Thought Leadership

Posted in Insights

A Starbucks sign hangs from a building

The Frappuccino Funk: What’s Ailing Starbucks? Sales at Starbucks are slumping. Babson Professor Gina O’Connor examines how the coffee giant lost its way and how it can find its way back.

By John Crawford

February 19, 2025

Tagged Faculty, Thought Leadership

Posted in Insights

Images from four of the Super Bowl commercials are pictured

Flying Eyebrows and Soaring Mustaches: The Best (and Worst) of the Super Bowl Ads Here’s what the marketing professors of Babson made of this year’s crop of Super Bowl commercials.

By John Crawford

February 11, 2025

Tagged Faculty, Marketing, Thought Leadership

Posted in Insights

Dessislava Pachamanova and Yunwei Gai talk in a classroom

A Day for Questions, Insights, and Connections At the annual Faculty Research Day, Babson professors share scholarly work with their peers. This year, their dizzying array of research included explorations in health care, teaching, and the future of work.

By John Crawford

February 7, 2025

Tagged Faculty, Thought Leadership, Research

Posted in Community, Insights

a person holds a box of items near a desk

The Second Act: 5 Tips for Finding Your Career’s Next Phase What happens when you leave a job that has defined you? Babson Professor Danna Greenberg reflects on how one can create an inspiring and rewarding next phase of a career.

By John Crawford

January 23, 2025

Tagged Advice, Faculty, Thought Leadership

Posted in Insights

a packed stadium watches a college football game

Tackling the Big Changes in College Football As a labor economist and a mom of a college football player, Megan Way P’26 is interested in the sport’s human costs. With the title game approaching, the Babson professor considers the state of big-time college football.

By John Crawford

January 15, 2025

Tagged Faculty, Thought Leadership

Posted in Insights

A bright winter’s day on the campus of Babson College

Babson Professors Look Ahead to 2025 Much happens in a year. Reflecting on the months to come, Babson professors took time to discuss what they’re looking forward to in 2025.

By John Crawford

January 3, 2025

Tagged Faculty, Thought Leadership

Posted in Community, Insights

Marquee at Rockefeller Plaza

Live from New York: What 50 Years of SNL Teaches about Entrepreneurship Celebrating its 50th season, “Saturday Night Live” began as a rebellious upstart and became a cultural institution. Babson professor Jeff Shay ’87, MBA’91 reflects on its ongoing entrepreneurial spirit.

By John Crawford

October 23, 2024

Tagged Entrepreneurship, Faculty, Thought Leadership

Posted in Insights