Tag: Startups
6 Tried and True PR Strategies for Startups
Ask any hustling entrepreneur and they’ll tell you: free PR isn’t free. Seeing your company’s name in print and watching new prospects click with your story is gratifying, but it requires an investment of time and energy, and can open you up to risk.
Posted in Insights
Students Backing Students: The Rise of the Dorm Room Venture Capitalist
Rough Draft Ventures' peers-funding-peers model gives young entrepreneurs access to equity-free capital and resources, and gives students access to learning about the Venture Capital industry. Above all, it encourages entrepreneurship and creates a community of student founders that have gone on to launch successful ventures after graduation.
Posted in Entrepreneurial Leadership
Care.com’s Sheila Lirio Marcelo’s Advice for Entrepreneurial Women
In the early 2000s, the Yellow Pages just weren’t cutting it. At least not for Sheila Lirio Marcelo, who was struggling to find care for her newborn child and her ailing father. Her struggle to find suitable care inspired her to develop a better solution for families everywhere.
Posted in Entrepreneurial Leadership
TripAdvisor’s Stephen Kaufer on Shifting from Founder to CEO
Stephen Kaufer has been with TripAdvisor throughout its 16-year journey from B2B vertical search engine to becoming the world’s largest travel site. Along the way, he has steered the company through pivots, sales, acquisitions and an IPO, to become an industry-leader in a highly competitive and rapidly evolving market.
Posted in Entrepreneurial Leadership