Tag: Research

A box containing a meal kit that is waiting on a doorstep
The Secrets of Subscriptions: Four Lessons Learned Subscription services have become wildly popular, and Professor Lidija Polutnik has researched the best ways for companies to offer them. Here are her tips.
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
July 15, 2021

Posted in Insights

Babson Professor Vicky Crittenden speaks at the World Marketing Congress luncheon in Melbourne, Australia.
From Arkansas to Babson, Professor Vicky Crittenden Writes Her Own Story From a small town in Arkansas, Babson Professor Vicky Crittenden carved out an award-winning career, and now connects her experience growing up to inform her marketing research and her writing.
By
July 6, 2021

Posted in Community, Insights

GEM Workshop
The Assignment: How to Grow Entrepreneurship Globally Entrepreneurship is a powerful force for improving lives. How can it be fostered around the world? Babson students tackle that question in a workshop using GEM data.
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
May 19, 2021

Posted in Community, Insights

A Pile of Bitcoins
As Bitcoin Booms, Speculation About Its Future Rises, Too As bitcoin’s value surges, Babson professors weigh in on its volatility and what the future looks like for the cryptocurrency.
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
March 17, 2021

Posted in Insights

To prepare for an uncertain future, business leaders must use their imaginations to imagine the world of tomorrow.
Why Business Leaders Need Imagination To prepare for an uncertain future, business leaders need to indulge in what science fiction writers and children employ on a regular basis: their imagination.
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
February 24, 2021

Posted in Insights

Finding Undercover Anomalies Hidden in Medical Data
Finding the Stories Hidden in Data In his research, Babak Zafari sifts through mountains of medical data trying to undercover anomalies that might be signs of fraud, waste, and abuse.
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
January 14, 2021

Posted in Insights

Student working in a Babson Commons at Horn Library study room
These Are the Opportunities Entrepreneurs Can Capitalize on in 2021 As we kick off 2021, we asked a number of our professors who have a range of expertises to forecast this year's opportunities for entrepreneurs.
By
Bryan Lipiner
Writer
Bryan Lipiner
Bryan Lipiner is the Senior Manager for Social Media and Content Marketing at Babson College. Since arriving at Babson in 2019, he has dramatically scaled engagement and followings on Babson’s social media channels, led award-winning social media campaigns, written for Babson Thought & Action, and more. Prior to Babson, he worked as a reporter and editor at the Record-Journal newspaper in central Connecticut. Bryan received his undergraduate degree in journalism from Quinnipiac University in 2015.
January 5, 2021

Posted in Entrepreneurial Leadership

Image of business person holding up columns as a COVID-19 germ is trying to knock them down
Field Research: Tips for Managers in the New Normal Recent research by Babson Assistant Professor Eliana Crosina suggests that companies must look inward, and outward, and offers these tips for managers.
By
October 14, 2020

Posted in Community

U.S. Small Business Administration sign
New Research: The Real Impacts of COVID-19 on Small Business U.S. small businesses have exhausted their federal funding and need additional support, according to a study by Goldman Sachs 10,000 Small Businesses, co-led by Babson College.
By
September 29, 2020

Posted in Insights

Woman working on her laptop with a young child
New Research Reveals Work-Life Balance Challenges Women Entrepreneurs Face During Pandemic Researchers have found women entrepreneurs face declining sales, funding obstacles, and self-and home care concerns as a result of the pandemic.
By
Bryan Lipiner
Writer
Bryan Lipiner
Bryan Lipiner is the Senior Manager for Social Media and Content Marketing at Babson College. Since arriving at Babson in 2019, he has dramatically scaled engagement and followings on Babson’s social media channels, led award-winning social media campaigns, written for Babson Thought & Action, and more. Prior to Babson, he worked as a reporter and editor at the Record-Journal newspaper in central Connecticut. Bryan received his undergraduate degree in journalism from Quinnipiac University in 2015.
September 10, 2020

Posted in Insights