Babson Professor Co-Hosts Global Women in Marketing Awards 

Listen

Samantha N.N. Cross, associate professor of marketing and the F.W. Olin Distinguished Chair of Global Business at Babson College, and Eva Kipnis, professor of marketing at the University of Bradford, recently co-hosted the 2024 Global Women in Marketing (WiM) Awards at the University of Westminster in London.  

Samantha N.N. Cross and Sadie Burton-Goss pose for a photo
Babson Associate Professor Samantha N.N. Cross (left) and Chief Diversity and Inclusion Officer Sadie Burton-Goss at the 2024 Global Women in Marketing Awards

This year marks the 20th anniversary of WiM, founded by Ade Onilude, to recognize and celebrate the accomplishments of women in the marketing discipline. 

“The contemporary complexities and pace of change in our world require rapid development of new knowledge, innovative marketing approaches, and stellar training of versatile and empathetic marketers,” Cross said, highlighting the need for innovative marketing education to tackle today’s challenges. “We champion this premise in our work as marketing academics, and our presence as co-hosts in the University of Westminster is a powerful testament to WiM’s commitment to promoting the mutually enriching collaborations between different facets of our discipline.”  

Babson College’s Frank & Eileen Center™ for Women’s Entrepreneurial Leadership and Babson’s Office of Campus & Community Events sponsored the Marketing Scientist Award, an homage to the link between the marketing academy and practice. The award was presented by Sadie Burton-Goss, the chief diversity and inclusion officer at Babson. 

The awards also highlighted outstanding achievements in the field, with Jaguar Land Rover receiving the 2024 Women in Marketing Company of the Year Award, and Yaa Boateng, managing director and chief creative officer at The Storytellers, being honored with the Creative Marketer of the Year Award. 

Posted in Babson Briefs

More from Babson Briefs »

Latest Stories

First row (left to right): Laura Bautista ’29, Ezel Bhatty ’29, Sydney Fojas ’29; Second row (left to right): Lucas Lebrija ’29, Tia Malhotra ’29, Remy Witt ’29
Class of 2029 Blank Leadership Scholars Bring Excitement to Campus The Class of 2029 Blank Leadership Scholars arrive at Babson equipped with entrepreneurial spirit and social impact experience, from launching nonprofits and tech solutions to championing environmental education.
By
Melissa Savignano
Writer
Melissa Savignano
Melissa Savignano, a content marketing manager at Babson College, has worked in higher education for almost a decade, where she tells authentic, compelling campus and community stories. Before Babson, she managed communications for Boston University’s largest college, the College and Graduate School of Arts & Sciences. She previously worked in client relations, helping brands of various sizes launch content marketing strategies and storytelling initiatives. When not at work, you will find her in the city of Boston, probably at the movie theater.
September 25, 2025

Posted in Community

An overview of the fair with students in a blur as the move around
Unscripted Moment: Club Fair Blur In our occasional photo series, staff photographer Nic Czarnecki shares a unique, long-exposure image to illustrate the movement of students at the Club Fair.
By
September 24, 2025

Posted in Community

Two students cheer with pompoms during move-in day
No. 1 Again: Babson Tops Entrepreneurship Ranking for 29th Consecutive Time For the 29th consecutive time, U.S. News & World Report has named Babson College the No. 1 undergraduate school for entrepreneurship.
By
September 23, 2025

Posted in Community