Insights

Babson faculty and leadership are intellectuals, practicing entrepreneurs, lawyers, artists, engineers, and more, but most importantly, they are educators. Harness their relevant, practical research and consulting and executive experience to make informed strategic decisions in your organization and professional life.

Jason Shatsky poses for a photo with his arm raised in a baseball stadium
I Won $100,000 for My Business Pitch—and 3 Simple Strategies Helped Me Do It Here’s how entrepreneurs can effectively pitch their companies to potential customers and stakeholders, writes Jason Shatskys ’21 in an article from Entrepreneur magazine.
By
September 9, 2024

Posted in Insights

Young entrepreneurs collaborate as one writes on a white board
Young Entrepreneurs Drive ‘Bright Future,’ GEM U.S. Report Shows For the second consecutive year, 18- to 24-year-old entrepreneurs outpace older generations in starting or intending to start businesses, according to the milestone Global Entrepreneurship Monitor (GEM) United States 2023–2024 Report.
By
Eric Beato
Editor / Writer
Eric Beato
Eric Beato is the Editor of Babson Thought & Action and Babson Magazine. A native of Chicago and a graduate of the University of Missouri School of Journalism, Eric has worked as an editor and writer at newspapers across the country, including the Chicago Sun-Times and Boston Herald. Eric joined Babson College in 2019 after working as the communications director for a private educational travel company and as the managing editor of six regional sports publications.
September 5, 2024

Posted in Entrepreneurial Leadership, Insights

Jake Ross speaks during a presentation
Finding Loyal Customers for Long-Lasting Success Is Easier than You Think Here’s how to use social media, email newsletters, and public relations to build a community of loyal customers and achieve success for the long haul, writes Jake Ross ’24 in an article from Entrepreneur magazine.
By
September 4, 2024

Posted in Entrepreneurial Leadership, Insights

Image of a person holding out their hand with the letters AI
Generative AI: What It Does Well, and What It Doesn’t Looking beyond the polarizing hype, Babson management professor Peter Cohan breaks down the hits and misses of using generative AI, and details how to future proof your job.
By
Hillary Chabot
Writer
Hillary Chabot
Hillary Chabot is a writer for Babson Thought & Action and Babson Magazine. An award-winning journalist, she is known for her insightful reporting and dedication to detailed storytelling. With a career spanning over two decades, she has covered a wide range of topics, from presidential campaigns and government policy to neighborhood issues and investigative series. As a reporter for The Boston Herald, Hillary earned a reputation for tenacity and integrity. Her work at Babson College fuels her passions—to learn something new every day and conduct thoughtful, empathic interviews. She’s thrilled to be at Babson College, where students, faculty, staff members and classes provide compelling copy daily.
August 29, 2024

Posted in Insights

Ab Igram speaks in front of a screen with the International Society of Franchising logo
Harnessing the Franchise Model for Social Impact Franchising is emerging as a powerful force in driving social impact, as highlighted at the International Society of Franchising Conference. Experts emphasize how integrating social responsibility into franchise models not only meets evolving consumer expectations but also enhances business success and community welfare.
By
August 28, 2024

Posted in Insights

six people stand in a line wearing different work outfits
The Office Dress Code: What Has Changed, and What Has Not?  Office culture has shifted to allow for more casual and authentic dress, says Babson Assistant Professor Emily Rosado-Solomon, but only to a point.
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
August 21, 2024

Posted in Insights

Anirudh Dhebar speaks in front of an auditorium audience
Don’t Fall for These 3 Marketing Myths—Here’s What to Do Instead Here’s how entrepreneurs can leverage marketing to boost sales, help maximize their companies' potential and enable internal alignment around goals, writes Professor Anirudh Dhebar in an article from Entrepreneur magazine.
By
August 20, 2024

Posted in Insights

Illustration depicting faculty research
The Role of Research: To Learn, to Solve, to Inspire With the support of the College and its community, Babson professors pursue a sizable amount of research in a wide range of fields. Their work influences, inspires, and makes an impact around the globe and in the classroom.
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
August 13, 2024

Posted in Insights, Outcomes

Erik Noyes poses for a portrait in the Weissman Foundry
How Entrepreneurs Can Use AI to Better Understand Their Target Customers Artificial intelligence is transforming entrepreneurship by enabling deep customer insights and data-driven decision-making at an unprecedented scale, writes Associate Professor Erik Noyes in an article from Entrepreneur magazine.
By
August 9, 2024

Posted in Entrepreneurial Leadership, Insights

The Olympic rings stand outside a historic building in Paris
Is Hosting the Olympics Worth It? The Olympic Games shine a global spotlight and boost the civic pride of the cities that host them. Hosting, however, also comes with construction, congestion, and a hefty price tag.
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
August 1, 2024

Posted in Insights