Insights

A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.

Bryan Lipiner is the Senior Manager for Social Media and Content Marketing at Babson College. Since arriving at Babson in 2019, he has dramatically scaled engagement and followings on Babson’s social media channels, led award-winning social media campaigns, written for Babson Thought & Action, and more. Prior to Babson, he worked as a reporter and editor at the Record-Journal newspaper in central Connecticut. Bryan received his undergraduate degree in journalism from Quinnipiac University in 2015.

Heidi Neck, Ph.D., is a Babson College Professor and the Jeffry A. Timmons Professor of Entrepreneurial Studies. She teaches entrepreneurship at the MBA and executive levels. Her research interests include entrepreneurship education, entrepreneurship inside organizations, and creative thinking. Neck is the lead author of Teaching Entrepreneurship: A Practice-Based Approach—a book written to help educators teach entrepreneurship in more experiential and engaging ways. Additionally, she has published 40+ book chapters, research monographs, and refereed articles in such journals as Journal of Small Business Management, Entrepreneurship Theory & Practice, and International Journal of Entrepreneurship Education. She is on the editorial board of the Academy of Management Learning & Education journal. Neck has been recognized for teaching excellence at Babson for both undergraduate and executive education. She has also been recognized by international organizations, the Academy of Management and the United States Association for Small Business & Entrepreneurship, for excellence in pedagogy and course design. She passionately works to improve the pedagogy of entrepreneurship education because new venture creation is the economic engine of society.

As Assistant Director of Outreach, Marketing, and Communication, Alexandra is responsible for driving awareness of the Arthur M. Blank Center for Entrepreneurship's mission and brand and for developing marketing communication plans around its programs, initiatives, and signature events. Before joining the Babson team, Alexandra spent five years as the marketing director for national and regional restaurant chains, as well as three years in operations. She brings a passion for entrepreneurial environments to her position, having also had the opportunity to work with a food startup in the Harvard Innovation Lab. She has her BA in Political Science and French from Tufts University.

As Assistant Director of Outreach, Marketing, and Communication, Alexandra is responsible for driving awareness of the Arthur M. Blank Center for Entrepreneurship's mission and brand and for developing marketing communication plans around its programs, initiatives, and signature events. Before joining the Babson team, Alexandra spent five years as the marketing director for national and regional restaurant chains, as well as three years in operations. She brings a passion for entrepreneurial environments to her position, having also had the opportunity to work with a food startup in the Harvard Innovation Lab. She has her BA in Political Science and French from Tufts University.

Shannon Sweeny Curran is the Senior Content Strategist at Babson College. Shannon is a writer, content strategist, and works with current students, alumni, and faculty to tell the Babson story. She is also the co-founder and executive director of the movement company ParadiseMoves. She earned her undergraduate degree in political and social communications from Emerson College and is currently an MBA candidate at Babson.

Jeannine Stein is the editor of Babson Magazine. She has been a staff writer for several newspapers, including the Los Angeles Times, where she covered features, health, and design, as well as three presidential inaugurations. She was also editorial director of Cloth Paper Scissors magazine, and is the author of three books.

As Assistant Director of Outreach, Marketing, and Communication, Alexandra is responsible for driving awareness of the Arthur M. Blank Center for Entrepreneurship's mission and brand and for developing marketing communication plans around its programs, initiatives, and signature events. Before joining the Babson team, Alexandra spent five years as the marketing director for national and regional restaurant chains, as well as three years in operations. She brings a passion for entrepreneurial environments to her position, having also had the opportunity to work with a food startup in the Harvard Innovation Lab. She has her BA in Political Science and French from Tufts University.