Professors Honored with Academy of Management Awards

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Bryan Lipiner

Bryan Lipiner is the Senior Manager for Social Media and Content Marketing at Babson College. Since arriving at Babson in 2019, he has dramatically scaled engagement and followings on Babson’s social media channels, led award-winning social media campaigns, written for Babson Thought & Action, and more. Prior to Babson, he worked as a reporter and editor at the Record-Journal newspaper in central Connecticut. Bryan received his undergraduate degree in journalism from Quinnipiac University in 2015.

August 16, 2019

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This week in faculty news: Babson’s thought leaders were honored for their papers, symposiums, and dissertations at the Academy of Management Awards, while others were featured for their expertise in The Boston Globe and Forbes.

Thought Leaders Honored with Academy of Management Awards

Three professors received Academy of Management Awards in Boston earlier this week.

Associate Professor of Organizational Behavior Jen Tosti-Kharas received the Management Careers Division Best Paper Award for “Calling Attention to 20 Years of Research: a Meta-analysis or Calling.”
Associate Professor of Organizational Behavior Scott Taylor received the Management Education Division Best Symposium Award for “Desired Outcomes in Coaching: Coaching for Sticky Intentional Change.”
Assistant Professor of Entrepreneurship Lily Crosina received the Best Dissertation Award for the Entrepreneurship Division.

The Future of Department Stores and Brands for the ‘Instagram Generation’

Associate Professor of Marketing Lauren Beitelspacher weighed in on two stories in The Boston Globe on the Chapter 11 bankruptcy filing of Barneys New York and the rise of digital first makeup lines.

Barneys New York said earlier this month it will close 15 of its 22 stores, though the store’s Boston location will remain open. Beitelspacher said landlords could offer the store more appealing lease terms or other incentives for its remaining locations to avoid the possibility of spaces becoming vacant as the holiday season approaches.

Glossier, a pop-up makeup village, has opened in Boston’s Seaport District. A digital-first line, Beitelspacher said Glossier was established for the “Instagram generation,” which has embraced the brand as one of their own. “The legacy brands assumed they could follow a previous model: a mom would take the daughter to buy the same product she used,” she said. “That model doesn’t exist anymore because these kids can reach out and create their own relationships with brands.”

Revamping the Responsibilities of the Chief Data Officer

Professor of Information Technology and Management Tom Davenport explained in Forbes five ways the role of chief data officer could be improved.

Since Capital One appointed the first CDO in 2002, Davenport said the focus of the job has been to prevent breaches, privacy problems, and data quality issues within financial services. He recommended improving business decisions, performance, and customer satisfaction through analytics, delivering frequent reports of measurable value, and implementing new technology for data management.