Images from four of the Super Bowl commercials are pictured
Flying Eyebrows and Soaring Mustaches: The Best (and Worst) of the Super Bowl Ads   Here’s what the marketing professors of Babson made of this year’s crop of Super Bowl commercials.
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
February 11, 2025

Posted in Insights

Aleksandr Malashchenko and Sebastian Gomez-Puerto pose for a photo together
‘Babson Success Story’: What Happens When Two MBA Alumni Collaborate Aleksandr Malashchenko MBA’24 needed product design help for his company, ReviMo. Enter Sebastian Gomez-Puerto MBA’14, whose company, General Populace, provided just the right lift.
By
Eric Beato
Editor / Writer
Eric Beato
Eric Beato is the Editor of Babson Thought & Action and Babson Magazine. A native of Chicago and a graduate of the University of Missouri School of Journalism, Eric has worked as an editor and writer at newspapers across the country, including the Chicago Sun-Times and Boston Herald. Eric joined Babson College in 2019 after working as the communications director for a private educational travel company and as the managing editor of six regional sports publications.
February 10, 2025

Posted in Entrepreneurial Leadership, Outcomes

Dessislava Pachamanova and Yunwei Gai talk in a classroom
A Day for Questions, Insights, and Connections At the annual Faculty Research Day, Babson professors share scholarly work with their peers. This year, their dizzying array of research included explorations in health care, teaching, and the future of work.
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
February 7, 2025

Posted in Community, Insights

Side-by-side headshots of Trond Undheim and Tom Davenport
Babson Appoints Undheim, Davenport to Leadership Roles with Metropoulos Institute Trond Undheim has been named the executive director and Tom Davenport the faculty director of the College’s new C. Dean Metropoulos Institute for Technology and Entrepreneurship.
By
Eric Beato
Editor / Writer
Eric Beato
Eric Beato is the Editor of Babson Thought & Action and Babson Magazine. A native of Chicago and a graduate of the University of Missouri School of Journalism, Eric has worked as an editor and writer at newspapers across the country, including the Chicago Sun-Times and Boston Herald. Eric joined Babson College in 2019 after working as the communications director for a private educational travel company and as the managing editor of six regional sports publications.
February 5, 2025

Posted in Community, Entrepreneurial Leadership

MBA Graduates Celebrate Commencement
The MBA Class of 2024 Creates Immediate Impact in Finance, AI, Health Care, and Beyond Discover the success stories within the MBA Class of 2024, from founders who crafted their own opportunities through entrepreneurship to innovators who landed impactful roles in finance or technology.
By
Bridget Johnston
Writer
Bridget Johnston
Bridget Johnston is a writer with an eye for all things F.W. Olin. She's most excited to tell student success stories, sharing their experiences with the broader Babson community. When she's not writing for Babson Thought & Action, she is connecting prospective students with Babson's Graduate programs through a variety of mediums, including email, print, and Babson's website. She graduated with her MFA in Fiction from Temple University and can be found in Philadelphia, befriending new dogs and embroidering.
February 5, 2025

Posted in Outcomes

Office workers sitting and talking around a table
Leadership vs. Management: What Entrepreneurs Need to Know What are the differences and nuances between being a leader and being a manager, particularly at a startup? Babson Professor Joseph Weintraub shares his thoughts.
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
February 4, 2025

Posted in Entrepreneurial Leadership, Insights

Rhesa Teesdale poses for a photo under the Eiffel Tower
Faith, Fashion, and a Dream: Rhesa Teesdale’s Road to Paris Runways Rhesa Teesdale ’23, MSEL’24 is taking his faith-based streetwear brand, Prophet | Envoy, to Paris Fashion Week—after a Babson-backed journey of resilience and entrepreneurial spirit.
By
Hillary Chabot
Writer
Hillary Chabot
Hillary Chabot is a writer for Babson Thought & Action and Babson Magazine. An award-winning journalist, she is known for her insightful reporting and dedication to detailed storytelling. With a career spanning over two decades, she has covered a wide range of topics, from presidential campaigns and government policy to neighborhood issues and investigative series. As a reporter for The Boston Herald, Hillary earned a reputation for tenacity and integrity. Her work at Babson College fuels her passions—to learn something new every day and conduct thoughtful, empathic interviews. She’s thrilled to be at Babson College, where students, faculty, staff members and classes provide compelling copy daily.
February 3, 2025

Posted in Entrepreneurial Leadership, Outcomes

Tik Tok application icon on iPhone 11 pro max screen in hand
The TikTok Ban and Beyond: How Small Businesses Can Adapt If TikTok is banned, what’s next? Got Sole founder Jonathan DiModica ’21 shares insights on adaptability, strategy, and long-term brand success.
By
Hillary Chabot
Writer
Hillary Chabot
Hillary Chabot is a writer for Babson Thought & Action and Babson Magazine. An award-winning journalist, she is known for her insightful reporting and dedication to detailed storytelling. With a career spanning over two decades, she has covered a wide range of topics, from presidential campaigns and government policy to neighborhood issues and investigative series. As a reporter for The Boston Herald, Hillary earned a reputation for tenacity and integrity. Her work at Babson College fuels her passions—to learn something new every day and conduct thoughtful, empathic interviews. She’s thrilled to be at Babson College, where students, faculty, staff members and classes provide compelling copy daily.
January 30, 2025

Posted in Insights

Halima Konteh, Arshia Tadipatri, Vinny Crosskill, and Michelle Alcocer pose at the Kelley School of Business National Diversity Case Competition
Babson Students Reflect on Finding Diverse Solutions to Business Problems Four Babson undergraduate students recently presented on how to diversify the field of accounting at the Kelley School of Business National Diversity Case Competition.
By
Melissa Savignano
Writer
Melissa Savignano
Melissa Savignano, a content marketing manager at Babson College, has worked in higher education for almost a decade, where she tells authentic, compelling campus and community stories. Before Babson, she managed communications for Boston University’s largest college, the College and Graduate School of Arts & Sciences. She previously worked in client relations, helping brands of various sizes launch content marketing strategies and storytelling initiatives. When not at work, you will find her in the city of Boston, probably at the movie theater.
January 29, 2025

Posted in Community

A room crowded with people listen to an entrepreneur pitch his startup
Grad Students Supporting Entrepreneurs: A Look Inside the Babson Acceleration Club A founder of multiple ventures, Qaiser Malik MBA’25 is the president of the Babson Acceleration Club, a grad student organization that runs a popular accelerator and pitch competition.
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
January 28, 2025

Posted in Community, Entrepreneurial Leadership