Popcorn and a remote control rest on a table in front of a TV screen that reads Marvel Studios
What Superheroes Can Teach About Brand Management Some film franchises encompass not only a head-spinning amount of movies but also multiple TV shows. Can there be too much of a good thing? Professor Rich Hanna offers his perspective.
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
June 7, 2023

Posted in Insights

Ela Gokcigdem poses for a portrait
A Homeland in Peril Inspires Action Her lifelong passion for ocean conservancy and commitment to her roots propel Presidential Scholar Ela Gokcigdem ’24 to the global stage
By
Eric Beato
Editor / Writer
Eric Beato
Eric Beato is the Editor of Babson Thought & Action and Babson Magazine. A native of Chicago and a graduate of the University of Missouri School of Journalism, Eric has worked as an editor and writer at newspapers across the country, including the Chicago Sun-Times and Boston Herald. Eric joined Babson College in 2019 after working as the communications director for a private educational travel company and as the managing editor of six regional sports publications.
June 6, 2023

Posted in Entrepreneurial Leadership, Outcomes

Collage of photos of students and faculty in a classroom
What the Future Demands of Today’s Classroom With a holistic, interdisciplinary approach—a hallmark of the College—Babson’s faculty are preparing students to take on challenges in their jobs and in society.
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
June 1, 2023

Posted in Community, Entrepreneurial Leadership

Candace Armand poses for a portrait in New York City
Alumni Who Pay It Forward Every Year Shaped by their Babson experiences—even long after graduating—alumni are motivated to continue supporting the College through their annual contributions.
By
May 30, 2023

Posted in Community

Carol Sanford poses for a photo
A Disruptive Educator Who Helps Others Find the Answers Carol Sanford pushes people to be their best. She’s one of Babson’s Senior Fellows in Social Innovation, who share their experiences and knowledge with the College community.
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
May 25, 2023

Posted in Community

Jake Thibeault greets five of his hockey teammates in the Babson dressing room
‘More than Hockey’: Jake Thibeault and the Power of Brotherly Bonds Now settled at Babson after a life-changing on-ice accident, Jake Thibeault ’26 provides inspiration and draws strength from the embrace of the Babson men’s ice hockey family.
By
Eric Beato
Editor / Writer
Eric Beato
Eric Beato is the Editor of Babson Thought & Action and Babson Magazine. A native of Chicago and a graduate of the University of Missouri School of Journalism, Eric has worked as an editor and writer at newspapers across the country, including the Chicago Sun-Times and Boston Herald. Eric joined Babson College in 2019 after working as the communications director for a private educational travel company and as the managing editor of six regional sports publications.
May 24, 2023

Posted in Community

Professionals from Bulgaria at Babson College
Bulgarians Learn Leadership Through Collaboration at Babson A 15-member group of Bulgarian professionals spent a whirlwind two weeks learning leadership skills as part of Babson’s B-AGILE program.
By
Hillary Chabot
Writer
Hillary Chabot
Hillary Chabot is a writer for Babson Thought & Action and Babson Magazine. An award-winning journalist, she is known for her insightful reporting and dedication to detailed storytelling. With a career spanning over two decades, she has covered a wide range of topics, from presidential campaigns and government policy to neighborhood issues and investigative series. As a reporter for The Boston Herald, Hillary earned a reputation for tenacity and integrity. Her work at Babson College fuels her passions—to learn something new every day and conduct thoughtful, empathic interviews. She’s thrilled to be at Babson College, where students, faculty, staff members and classes provide compelling copy daily.
May 23, 2023

Posted in Community, Entrepreneurial Leadership, Outcomes

Babson Students celebrating
Commencement Stories 2023: The Graduates Behind every cap and gown, there is a story. In this two-part series, we reflect on the stories at the 2023 Commencement, culminating with the graduate class.
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
,
Hillary Chabot
Writer
Hillary Chabot
Hillary Chabot is a writer for Babson Thought & Action and Babson Magazine. An award-winning journalist, she is known for her insightful reporting and dedication to detailed storytelling. With a career spanning over two decades, she has covered a wide range of topics, from presidential campaigns and government policy to neighborhood issues and investigative series. As a reporter for The Boston Herald, Hillary earned a reputation for tenacity and integrity. Her work at Babson College fuels her passions—to learn something new every day and conduct thoughtful, empathic interviews. She’s thrilled to be at Babson College, where students, faculty, staff members and classes provide compelling copy daily.
May 18, 2023

Posted in Community

Students dressed in caps and gowns smile and clap during Commencement
Commencement Stories 2023: The Undergraduates Behind every cap and gown, there is a story. In this two-part series, we reflect on the stories found at the 2023 Commencement, beginning with the undergraduates.
By
Hillary Chabot
Writer
Hillary Chabot
Hillary Chabot is a writer for Babson Thought & Action and Babson Magazine. An award-winning journalist, she is known for her insightful reporting and dedication to detailed storytelling. With a career spanning over two decades, she has covered a wide range of topics, from presidential campaigns and government policy to neighborhood issues and investigative series. As a reporter for The Boston Herald, Hillary earned a reputation for tenacity and integrity. Her work at Babson College fuels her passions—to learn something new every day and conduct thoughtful, empathic interviews. She’s thrilled to be at Babson College, where students, faculty, staff members and classes provide compelling copy daily.
,
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
May 17, 2023

Posted in Community

Leslie Garbarino poses for a portrait
Leslie Garbarino: Creating a Winning Combination With a values-based course in Atlanta, Assistant Professor of Practice Leslie Garbarino taps into students’ enthusiasm for sports.
By
May 16, 2023

Posted in Community