All Babson Thought & Action Stories · Babson Thought & Action

Is Your Business Idea Worth Pursuing? Three Tips to Avoid the Most Common Reason for Failure Check out these front-end market research tips that will help you determine whether your venture ideas are worth pursuing, writes Associate Profess Bradley George in an article from Entrepreneur magazine.

By Bradley George

February 24, 2025

Tagged Entrepreneurship, Faculty, Research

Posted in Insights

Cargo ship being loaded at a busy port, trade, planning, global

Tariffs Explained: What They Do, Why They Matter, and Who They Impact Tariffs shape global trade and domestic industries. Babson’s Joshua Stillwagon explains their purpose, impact, and economic consequences.

By Hillary Chabot

February 20, 2025

Tagged Faculty, Entrepreneurship Education

Posted in Insights

The Frappuccino Funk: What’s Ailing Starbucks? Sales at Starbucks are slumping. Babson Professor Gina O’Connor examines how the coffee giant lost its way and how it can find its way back.

By John Crawford

February 19, 2025

Tagged Faculty, Thought Leadership

Posted in Insights

Graduates from the Class of 2024 throwing their caps in the air during commencement in May 2024

Babson Undergraduates Once Again Report Highest Starting Salary Ever For the third year in a row, the most recent graduating undergraduate class reports the highest starting salary ever for a Babson class. Read more about the Class of 2024 professional outcomes.

By Melissa Savignano

February 18, 2025

Tagged Alumni, Career, Undergraduate, Class of 2024

Posted in Outcomes

Régine Jean-Charles speaks at a podum in front of a large screen

Illuminating MLK’s Legacy and the Women Who Shaped It At Babson’s Martin Luther King Jr. Legacy Day celebration, keynote speaker Régine Jean-Charles shares insights on justice, critical thinking, and the power of community.

By Hillary Chabot

February 14, 2025

Tagged Alumni, Campus, Faculty, Graduate, Student Life, Undergraduate, Inclusive Excellence

Posted in Community

Graduates walk in a procession at Commencement

How Babson’s MS Class of 2024 Thrives in New Career Roles As Babson’s three specialized master’s programs record impressive employment rates, meet three Class of 2024 graduates who are putting their degrees into action.

By Bridget Johnston

February 12, 2025

Tagged Alumni, Graduate, Class of 2024

Posted in Outcomes

Images from four of the Super Bowl commercials are pictured

Flying Eyebrows and Soaring Mustaches: The Best (and Worst) of the Super Bowl Ads Here’s what the marketing professors of Babson made of this year’s crop of Super Bowl commercials.

By John Crawford

February 11, 2025

Tagged Faculty, Marketing, Thought Leadership

Posted in Insights

Aleksandr Malashchenko and Sebastian Gomez-Puerto pose for a photo together

‘Babson Success Story’: What Happens When Two MBA Alumni Collaborate Aleksandr Malashchenko MBA’24 needed product design help for his company, ReviMo. Enter Sebastian Gomez-Puerto MBA’14, whose company, General Populace, provided just the right lift.

By Eric Beato

February 10, 2025

Tagged Alumni, Entrepreneurship, Entrepreneurship Ecosystems, Graduate, Arthur M. Blank School for Entrepreneurial Leadership

Posted in Entrepreneurial Leadership, Outcomes

Dessislava Pachamanova and Yunwei Gai talk in a classroom

A Day for Questions, Insights, and Connections At the annual Faculty Research Day, Babson professors share scholarly work with their peers. This year, their dizzying array of research included explorations in health care, teaching, and the future of work.

By John Crawford

February 7, 2025

Tagged Faculty, Thought Leadership, Research

Posted in Community, Insights

Side-by-side headshots of Trond Undheim and Tom Davenport

Babson Appoints Undheim, Davenport to Leadership Roles with Metropoulos Institute Trond Undheim has been named the executive director and Tom Davenport the faculty director of the College’s new C. Dean Metropoulos Institute for Technology and Entrepreneurship.

By Eric Beato

February 5, 2025

Tagged Arthur M. Blank School for Entrepreneurial Leadership, Faculty, Tech Entrepreneurship, Technology

Posted in Community, Entrepreneurial Leadership

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