Author: Elizabeth Atwater

Elizabeth Atwater
Elizabeth Atwater
Elizabeth Atwater is a senior manager on Babson College's Marketing team. Her writing has appeared in print and online in a wide range of outlets including Forbes, The Atlantic, Reuters, Chief Learning Officer, BostInno, and Seventeen magazine. Her career story includes a stint at a venture capital-backed technology startup, as well as a chapter working for a small, family-run public relations firm. Atwater earned her undergraduate degree at Northwestern University.
Swimming With The Sharks
Swimming With The Sharks » Entrepreneurs who have pitched on Shark Tank—including Jamie Siminoff '99 of Ring—share their experiences an advice for those seeking a swim with the sharks.
Changing the Status Quo in Venture Capital
Changing the Status Quo in Venture Capital » Only about 1% of all businesses in the United States ever receive venture financing, and for women, the slice of the VC pie is even smaller.
One on One with Innovation Leaders
One on One with Innovation Leaders » With so many organizations thinking about and fueling their business innovation engines, we went straight to the source for perspective from five Boston innovators about what’s working today.
Outgrowing the Startup
Outgrowing the Startup » For startups with staying power, growing the business is often a primary goal, trading speed for scale. But, does that growth and transition to major-player status mean a business outgrows its startup roots?
Gail Simmons on Creating a Career
Gail Simmons on Creating a Career » “What is food but a huge window into every culture in the world?”
Investing in Women: A Conversation with Tory Burch
Investing in Women: A Conversation with Tory Burch » If net worth were measured in shoes, today Tory Burch is worth more than 4 million of her signature Reva ballet flats. Is there a secret to her success? In retrospect, she says it’s scary to think how little she knew at the outset, but her motivation to challenge herself and be open to new experiences has never wavered.
Bobby Sager: “You Need to Understand Your Customer”
Bobby Sager: “You Need to Understand Your Customer” » How did Bobby Sager, who grew up outside of Boston and married his high school sweetheart, become the international philanthropic force he is today?
Business Takes Center Stage
Business Takes Center Stage » Some of the brightest, most creative, entrepreneurial minds in business work for museums, symphonies, dance companies, and other arts organizations. Many of these executives and directors come from creative backgrounds with no formal business training, so success often hinges on building relationships with partners who have complementary skill sets.
From Battlefield to Boss
From Battlefield to Boss » In cities and towns across the country, today more than 2.4 million small businesses are veteran-owned.
Writing the Book on Creating Social Value
Writing the Book on Creating Social Value » When Cheryl Kiser began teaching a graduate course called Social Value Creation Matters three years ago, neither she nor her students could have predicted that their classroom discussions were laying the groundwork for a book.