Author: Elizabeth Atwater

Elizabeth Atwater
Writer
Elizabeth Atwater
Elizabeth Atwater is a senior manager on Babson College's Marketing team. Her writing has appeared in print and online in a wide range of outlets including Forbes, The Atlantic, Reuters, Chief Learning Officer, BostInno, and Seventeen magazine. Her career story includes a stint at a venture capital-backed technology startup, as well as a chapter working for a small, family-run public relations firm. Atwater earned her undergraduate degree at Northwestern University.
From Battlefield to Boss
From Battlefield to Boss » In cities and towns across the country, today more than 2.4 million small businesses are veteran-owned.
Writing the Book on Creating Social Value
Writing the Book on Creating Social Value » When Cheryl Kiser began teaching a graduate course called Social Value Creation Matters three years ago, neither she nor her students could have predicted that their classroom discussions were laying the groundwork for a book.
Running a Business Rooted in Mission
Running a Business Rooted in Mission » What happens if an organization’s business side conflicts with its mission? In some cases, this struggle can lead to mission creep—a term used in the nonprofit world to describe a migration away from the original purpose to a new direction entirely.
Athletes, Entrepreneurs, and the Competitive Drive
Athletes, Entrepreneurs, and the Competitive Drive » Comparing an entrepreneur pitching her business idea to an Olympic athlete might feel like a stretch, but it shouldn’t. Competition can be a way of life regardless of the outlet.
A Worthless, Impossible, & Stupid Recipe for Policy Success
A Worthless, Impossible, & Stupid Recipe for Policy Success » Can an inspirational story catalyze a business or kick-start a career?
Hanging in the Balance with Sophia Chang
Hanging in the Balance with Sophia Chang » Both personally and professionally, Sophia Chang is a master of the balancing act.
Accounting for Entrepreneurship Inside
Accounting for Entrepreneurship Inside » Entrepreneurship and accounting are rarely, if ever, discussed together in the same sentence. PricewaterhouseCoopers, with more than 180,000 employees spread across 158 countries, is happy to change that perception.
How an Alpine Adventure Inspired a Business
How an Alpine Adventure Inspired a Business » What can the Matterhorn, a 14,000-foot alpine peak, teach an entrepreneur about running a business?
All Kinds of Minds: A Conversation with Temple Grandin
All Kinds of Minds: A Conversation with Temple Grandin » Dr. Temple Grandin wears many hats: she is a professor, author, animal behaviorist, inventor, autism advocate, and the subject of a Golden Globe Award-winning film. One role she never has considered, however, is entrepreneur.
The Power of PR
The Power of PR » Ask any hustling entrepreneur and they’ll tell you: free PR isn’t free. Seeing your company’s name in print and watching new prospects click with your story is gratifying, but it requires an investment of time and energy, and can open you up to risk.