How Do You Define Entrepreneurship?

Writer

Brianna Radicioni

Brianna DiPietro Radicioni is the Associate Director of Content Strategy at Babson College. Her career includes public relations and strategic communications planning for corporations, nonprofit organizations, startups, and thought leaders. She is a proud alumna of Babson.

| March 4, 2020

Listen

Entrepreneurship.

“It’s really a fancy word for do it yourself,” said fashion designer Michael Bastian ’87, owner and president of Michael Bastian Inc.

The Entrepreneurs

In Babson’s most recent brand campaign video series, The Entrepreneurs, Bastian and other alumni explain what entrepreneurship, and being a part of the Babson community, means to them.

“Without entrepreneurship, people would really be stuck in the status quo,” said Archie Seale MBA’08, director of Worldwide Cloud Partner Programs at VMware. “The world needs people to constantly try to look for that next step, whatever it is that’s going to help us get to a better place than we’re in today.”

“The way we were programmed to think is ‘how can we fix this?’” added Brittany Lo ’14, founder of beauty services company Beautini.

And “it doesn’t necessarily have to be starting your own company. It can be a new project within a company,” said Diego Zamora ’12, regional manager of project development at Lafise Group, one of Latin America’s most innovative financial institutions.

Entrepreneurship is an “empowering way of thinking,” shared entrepreneur and designer Ruthie Davis MBA’93. “It’s that you can make a difference. That kind of thinking is so important for any type of job, any type of career.”

All on different career paths, all entrepreneurs. While each may be pursuing different passions, it’s their decision to act that unites them. It also makes them uniquely Babson.

Posted in Entrepreneurial Leadership

Tagged Alumni, Entrepreneurship of All Kinds, Career

Latest Stories

Dylan Amaswache ’27 takes a selfie with students sitting at tables behind him

A Salute to Service: How Babson Students Give Back to the Community The arrival of Martin Luther King Jr. Day, a holiday in which many people perform community service, makes for an opportune moment to examine the longstanding tradition of giving back at Babson.

By John Crawford

Senior Journalist

John Crawford

A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.

January 16, 2026

Tagged Campus, Entrepreneurial Leadership, Student Life, Undergraduate, Arthur M. Blank School for Entrepreneurial Leadership

Posted in Community, Entrepreneurial Leadership