Five Lessons from GEM’s Research

Listen

The Global Entrepreneurship Monitor, co-founded by Babson College in 1999, is the largest and most developed research program on entrepreneurship in the world. No one understands the importance and impact of GEM’s research and findings more than Donna Kelley, Babson’s Frederic C. Hamilton Professor of Free Enterprise Studies, who also is a board member of GEM and leader of the GEM U.S. team.

Here, Kelley offers five lessons from GEM’s recent research:

1. Opportunities emerge out of uncertainty.

In uncertain times, entrepreneurs may hold off on acting on their ambitions, temporarily or possibly for good. During the 2008 recession, for example, entrepreneurship in the United States plummeted. However, we need to think entrepreneurially during such times, recognizing opportunities for different business models, different products or services, or at least different practices.

2. Entrepreneurs need an ecosystem.

They depend on a range of stakeholders: customers, investors, co-founders, employees, suppliers, advisors, and so forth. Understanding the unique mix of factors that will enable entrepreneurs to thrive, and identifying and addressing any underlying constraints they face, will create the foundation for sustained survival and growth of ventures in the community.

3. Underserved populations require attention.

Participation in entrepreneurship is uneven across societal groups. Women engage in entrepreneurship at lower rates than men in most countries. We also can look to uneven participation across income, age, and education levels, as well as other groups, such as veterans, migrants, ex-convicts, and people with disabilities. Individual groups likely have specific needs to thrive as entrepreneurs.

4. International commerce and innovation are key.

Selling internationally means an entrepreneur must compete in unfamiliar markets, adapting to compete on a global scale against local players. Support for innovative and global entrepreneurship will require particular conditions such as access to advanced technologies, intellectual property protection, export assistance, and highly skilled labor.

5. Economic vitality relies on mature businesses.

Stable jobs depend on ensuring sufficient businesses can survive and grow into maturity. This depends on the aspirations of entrepreneurs, but it also can depend on their choice of industry. Many people are attracted to starting low barrier-to-entry businesses, but an economy benefits to the extent it contains higher-potential capital and knowledge-intensive ventures.

Posted in Insights

More from Insights »

Latest Stories

Babson Globe at night
Year in Review: Favorite Photos of 2025 Babson photographer Nic Czarnecki captured images of hundreds of people on campus this year. Here are 10 of our favorite photos of 2025.
By
Eric Beato
Editor / Writer
Eric Beato
Eric Beato is the Editor of Babson Thought & Action and Babson Magazine. A native of Chicago and a graduate of the University of Missouri School of Journalism, Eric has worked as an editor and writer at newspapers across the country, including the Chicago Sun-Times and Boston Herald. Eric joined Babson College in 2019 after working as the communications director for a private educational travel company and as the managing editor of six regional sports publications.
,
December 29, 2025

Posted in Community

Composite of 10 photos from the 10 stories
Year in Review: Favorite Stories of 2025 Another year, another No. 2 ranking, another national championship. Amid all the accolades this year, here are 10 of our favorite stories of 2025.
By
Eric Beato
Editor / Writer
Eric Beato
Eric Beato is the Editor of Babson Thought & Action and Babson Magazine. A native of Chicago and a graduate of the University of Missouri School of Journalism, Eric has worked as an editor and writer at newspapers across the country, including the Chicago Sun-Times and Boston Herald. Eric joined Babson College in 2019 after working as the communications director for a private educational travel company and as the managing editor of six regional sports publications.
December 26, 2025

Posted in Community

two people hold hands
The Web of Humanity: How a Babson Alumnus’ Foundation Transforms Lives Around the World Joe Hoffman ’75 founded the KNL Foundation to help the disadvantaged. As an entrepreneurial leader, he brings together those with “open hearts” to make a difference.
By
John Crawford
Senior Journalist
John Crawford
A writer for Babson Thought & Action and the Babson Magazine, John Crawford has been telling the College’s entrepreneurial story for more than 15 years. Assignments for Babson have taken him from Rwanda to El Salvador, from the sweet-smelling factory of a Pennsylvania candy maker, to the stately Atlanta headquarters of an NFL owner, to the bustling office of a New York City fashion designer. Beyond his work for Babson, he has written articles and essays for The Philadelphia Inquirer, Notre Dame Magazine, The Good Men Project, and other publications. He can be found on Twitter, @crawfordwriter, where he tweets about climate change.
December 19, 2025

Posted in Entrepreneurial Leadership