Associate Professor Ellie Kyung Selected as Marketing Science Institute Scholar

Associate Professor Ellie Kyung has been honored as a 2024 Marketing Science Institute (MSI) Scholar, the first Babson College faculty member selected to the MSI Scholars Program. 

The MSI Scholars Program recognizes excellence in marketing scholarship across fields of marketing, and the 2024 MSI Scholars are among the most prominent mid-career academics in the world. 

Kyung was one of just three faculty members from New England selected to a cohort of 33 educators from universities around the world. The group will attend a retreat January 2–5 in Park City, Utah. 

“I am honored to be selected as an MSI Scholar and grateful for the opportunity to join this incredible community,” Kyung said. “This recognition is a testament to the support that I have received at Babson for my research, and it is a privilege to represent our institution at a conference specifically focused on research that connects academics and practitioners.” 

The MSI Scholars Program convenes every two years and provides an exclusive forum for prominent academics to share their work, discuss their latest thinking, and explore optimal partnerships between research and practice. 

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