The Ideate Method: Identifying High-Potential Entrepreneurial Ideas

The Ideate Method by Dan Cohen, Greg Pool and Heidi Neck

Professor of Entrepreneurship Heidi Neck and her co-authors illustrate an empirically proven method to identify problems, develop solutions, and pursue the most entrepreneurial ideas. SAGE Publications, Inc., 2020

Posted in

More from  »
Other Stories
The Gift of Ideas and Next Steps
The Gift of Ideas and Next Steps »
Babson Professors Honored for Research Papers
Babson Professors Honored for Research Papers »
The Impact of E-Commerce
The Impact of E-Commerce »