The Ideate Method: Identifying High-Potential Entrepreneurial Ideas
![The Ideate Method by Dan Cohen, Greg Pool and Heidi Neck](https://entrepreneurship.babson.edu/wp-content/uploads/2020/08/51VlumZusML._SX384_BO1204203200_.jpg)
Professor of Entrepreneurship Heidi Neck and her co-authors illustrate an empirically proven method to identify problems, develop solutions, and pursue the most entrepreneurial ideas. SAGE Publications, Inc., 2020