Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups

Babson College is the educator, convener, and thought leader for Entrepreneurship of All Kinds^®. We shape the entrepreneurial leaders our world needs most: those with strong functional knowledge and the skills and vision to navigate change, accommodate ambiguity, surmount complexity, and motivate teams in a common purpose to create sustainable economic and social value in organizations of all types and sizes. A global leader in entrepreneurship education, Babson offers undergraduate, graduate, and executive education programs as well as partnership opportunities. For more information, visit www.babson.edu.