Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups
![Goliath Strikes Back](https://entrepreneurship.babson.edu/wp-content/uploads/2021/02/goliath-strikes-back.jpg)
Peter S. Cohan, a lecturer of strategy and entrepreneurship in the Management Division, examines the current industry shift in the decades-long battle between ecommerce and large traditional retailers. Apress, 2020