The Rise of Cyber Currency, Artificial Intelligence, and Strategies for Women’s Entrepreneurship

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Bryan Lipiner

Bryan Lipiner is the Senior Manager for Social Media and Content Marketing at Babson College. Since arriving at Babson in 2019, he has dramatically scaled engagement and followings on Babson’s social media channels, led award-winning social media campaigns, written for Babson Thought & Action, and more. Prior to Babson, he worked as a reporter and editor at the Record-Journal newspaper in central Connecticut. Bryan received his undergraduate degree in journalism from Quinnipiac University in 2015.

| September 19, 2019

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Through books and online media, Babson faculty share their knowledge in cyber currency, women’s entrepreneurship, and artificial intelligence.

Babson Names New Assistant Professor of Finance

Linghang Zeng was welcomed as a new tenure-track assistant professor of finance. He recently earned his PhD in finance from Georgia Tech’s Scheller College of Business, and his research interests include labor and finance and empirical asset pricing. Zeng also is studying the impact of e-commerce on brick-and-mortar employees, and has been honored with best paper awards from Northern Finance Association and Chicago Quantitative Alliance.

The Growth of Cyber Currency

Finance Professor John Edmunds’ book on alternative and cryptocurrencies is scheduled to be released in February. Rogue Money and the Underground Economy studies controversies that have accompanied the growth of cyber currency and its relation to the underground economy and illegal activities.

The book provides a greater understanding of economic history and international trade as they relate to cyber currency, and reviews benefits and drawbacks of the role cyber currency has in today’s underground economy.

Analyzing Women’s Entrepreneurship Strategies

Marketing Professor Victoria Crittenden’s book, Go-to-Market Strategies for Women Entrepreneurs,was published earlier this month. The book considers the role women’s entrepreneurship plays in developing self-efficacy, the power of creating and utilizing social capital, the importance of authenticity, and the value of family, friends, and mentors. Crittenden demonstrates how empowerment can positively impact nations through better education, poverty reduction, and decreased violence.

The Best Practice of Artificial Intelligence

Professor of Information Technology and Management Tom Davenport wrote columns for Forbes and Information Age on automated machine learning and how best to use artificial intelligence. Davenport touted automated machine learning for its ability to analyze data and business problems more efficiently than data scientists, and he also said for entities to receive the best results from AI, they must use it to tackle a higher number of simpler, smaller projects.

Featured photo courtesy of 13_Phunkod/Shutterstock.com.

Posted in Community, Insights

Tagged Advice, Campus, Career, Entrepreneurship Education, Faculty, Finance, Women-Led Entrepreneurship

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Hillary Chabot

Hillary Chabot is a writer for Babson Thought & Action and Babson Magazine. An award-winning journalist, she is known for her insightful reporting and dedication to detailed storytelling. With a career spanning over two decades, she has covered a wide range of topics, from presidential campaigns and government policy to neighborhood issues and investigative series. As a reporter for The Boston Herald, Hillary earned a reputation for tenacity and integrity. Her work at Babson College fuels her passions—to learn something new every day and conduct thoughtful, empathic interviews. She’s thrilled to be at Babson College, where students, faculty, staff members and classes provide compelling copy daily.

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Tagged Faculty, Advice

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