Tag: Commentary

Kate Sitarz is a contributing writer at Entrepreneurship of All Kinds. As a freelance copywriter and content marketer currently based in Frankfurt, Germany, she writes for a variety of organizations, including TripAdvisor, Zipcar, Mastercard, Thrillist, and KeyBank, among others, covering topics ranging from travel and personal finance to the Internet of things and 3D printing. Her writing has appeared in a variety of outlets, including USA Today, Yahoo Travel, and The Huffington Post. Sitarz earned her undergraduate degree in writing, literature, and publishing from Emerson College.

Lauren Skinner Beitelspacher (Ph.D., University of Alabama) is an Associate Professor in the Marketing Division at Babson College. Her research concentrates specifically on the relationships with retailers and manufacturers. Whenever possible, her research focuses in the athletic, outdoor, and sporting goods industry. Her work has been published in numerous scholarly journals including: Journal of Marketing, Journal of Applied Psychology, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Business Research, and Industrial Marketing Management. Lauren is very involved in pedagogical contributions for principles of marketing and retail management. Lauren is also actively involved in the marketing community. She is the co-chair of Retail and Pricing Special Interest Group for the American Marketing Association.

Ramon holds a Master’s in Humanities from UDD and an MBA from Babson College, where he teaches the Innovation Processes course. Over the years he has taught several innovation and entrepreneurship courses, and has served as a mentor to numerous startups. As an innovation consultant Ramon has worked with companies from more than 20 industries -including Goodyear, ExxonMobil, Abbott, and Converse- helping them identify and shape new growth opportunities. Currently, he is a Senior Business Strategist at Continuum, the global design and innovation firm, leveraging Design Thinking to develop human-centered solutions and to bring more consumer focus approaches to organizations.

Kait Smith Lanthier is the Director, Content Strategy at Babson College and the Managing Editor of Babson Thought & Action. Her writing has appeared in print and online in a variety of outlets including USA Today, Yahoo Shine, YourTango, CosmoGirl, and First for Women magazine. Smith earned her undergraduate degree in journalism and graduate degree in integrated marketing, both from Marist College.

Sam Hariharan’s research, teaching and consulting expertise are in competitive strategy in high-tech enterprises (how companies create new competitive spaces through innovation and entrepreneurship), and the strategic management of innovations in the global enterprise. In executive education and consulting, he has worked with senior managers from many companies such as Wipro, Covidien, Merck, Mattel, Armstrong Industries, Toyota Motor, IBM, Xerox and others. He is also currently a Visiting Associate professor at GISMA in Hannover, Germany operated by Purdue University’s Krannert School of Management in collaboration with Leibniz University. His teaching has received several awards: Golden Apple Teaching Award at USC, and the Distinguished Teacher at Krannert for four years. While at USC’s Marshall School, he was recognized in the Business Week annual survey of business schools as among the best professors of Strategy.

Ruth Gilleran brings over 20 years of industry experience to the classroom including 16 years in the software and 5 years in the consumer goods industry. Since joining Babson in 2001, Ms. Gilleran has shown tremendous versatility by teaching in the college’s Undergraduate, One Year MBA, Fast Track MBA, Masters of Accounting, and Executive Education programs. Currently, Ms. Gilleran teaches courses in information management studies, general business and entrepreneurship. Within the area of Information Technology Management, Ms. Gilleran's areas of expertise are Social Business, Business Intelligence, Software Project Management, and Systems Design and Implementation. Most recently, she has been involved in delivering virtual seminars on business intelligence, end-to-end computing, social business, and systems for entrepreneurs.

Elizabeth Atwater is the former Associate Director of Content Strategy at Babson College. Her writing has appeared in print and online in a wide range of outlets including Forbes, The Atlantic, Reuters, Chief Learning Officer, BostInno, and Seventeen magazine. Her career includes a stint at a venture capital-backed technology startup, as well as a chapter working for a small, family-run public relations firm. Atwater earned her undergraduate degree at Northwestern University and MBA at Babson College.

Dr. Lawler is the Leadership Professor, Strategy & Accounting, Babson F. W. Olin Graduate School of Business. His teaching and research focus on two areas: financial footprints of business unit strategy, and the impact of new technologies on accounting systems. Dr. Lawler has authored several papers and given numerous professional presentations. His primary focus is on aiding operational managers in understanding the financial consequences of their decisions concerning strategic choice. He has run seminars on this topic for such diverse groups as telecom managers in China, production managers in the Czech Republic, and R&D managers in the United States. Dr. Lawler consults with a number of companies, ranging from small bio-techs to Fortune 100 health care companies. His most recent publications in this area are a chapter, Understanding the Financial Footprint of Strategy (Strategy, Innovation, and Change, Oxford Press 2008), and Rational Expense Reduction: Lean Budgeting at Irving Oil (The Journal of Corporate Accounting & Finance March/April 2012)

Elizabeth Atwater is the former Associate Director of Content Strategy at Babson College. Her writing has appeared in print and online in a wide range of outlets including Forbes, The Atlantic, Reuters, Chief Learning Officer, BostInno, and Seventeen magazine. Her career includes a stint at a venture capital-backed technology startup, as well as a chapter working for a small, family-run public relations firm. Atwater earned her undergraduate degree at Northwestern University and MBA at Babson College.

Elizabeth Atwater is the former Associate Director of Content Strategy at Babson College. Her writing has appeared in print and online in a wide range of outlets including Forbes, The Atlantic, Reuters, Chief Learning Officer, BostInno, and Seventeen magazine. Her career includes a stint at a venture capital-backed technology startup, as well as a chapter working for a small, family-run public relations firm. Atwater earned her undergraduate degree at Northwestern University and MBA at Babson College.