Author: Bradley George

Bradley George
Associate Professor
Bradley George

Bradley George is an Associate Professor and the former holder of the John A. Hornaday Term Chair in Entrepreneurship. Professor George teaches both undergraduate and graduate courses in entrepreneurship as well as special courses in environmental and sustainable entrepreneurship. His research focuses primarily on the areas of strategic decision making processes, sustainability and research methodology. He was awarded the Stevens Institute of Technology Wesley J. Howe Award for the best paper on the topic of Corporate Entrepreneurship at the Babson College Entrepreneurship Research Conference in 2008. His work also appears in the books Life Cycles of New Ventures: A Cross-National Investigation, Teaching Entrepreneurship, Evolving Entrepreneurial Education and the textbook Entrepreneurship by Bygraves & Zacharakis.

Is Your Business Idea Worth Pursuing? Three Tips to Avoid the Most Common Reason for Failure Check out these front-end market research tips that will help you determine whether your venture ideas are worth pursuing, writes Associate Profess Bradley George in an article from Entrepreneur magazine.
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February 24, 2025

Posted in Insights

Lessons from Zumba: 4 Ways to Lead Your Company's Innovation and Growth Lessons from Zumba cofounders Alberto Perlman '98 and Alberto Aghion on innovation, growth, and resilience during the past decade.
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March 21, 2013

Posted in Entrepreneurial Leadership