Author: Ashley Lucas

Ashley Lucas
Contributing Writer
Ashley Lucas
Ashley Lucas refers to herself as a “recovering entrepreneur” after having spent the last nine years working in the startup space, as a founder, a co-founder, and a venture accelerator director. After launching and leading her own digital media company that took her through the MassChallenge accelerator in 2010, Ashley was recruited to co-lead a startup called The Welcoming Committee, a national events and travel company. There she helped grow a Boston-based community of 2,000 people into a membership base of 35,000 across ten cities. 12 employees, 300+ annual events, and a one million dollar investment raise later, she stepped away from the company to join the team at Babson's Center for Women's Entrepreneurial Leadership (CWEL). There, Ashley spearheads thought leadership, research, and program marketing efforts in order to disseminate critical information and opportunities that can help female founders reach their ultimate potential.
FedEx Strengthens WIN Lab<sup>®</sup> Partnership to Support Emerging Women Leaders
FedEx Strengthens WIN Lab® Partnership to Support Emerging Women Leaders » FedEx Corp. has agreed to contribute an additional $500,000 to support Babson College’s Miami Women Innovating Now (WIN) Lab® to assist and encourage emerging women CEOs looking to create economic and social impact.
How One Founder Transformed Her Pitch and Found Her Voice
How One Founder Transformed Her Pitch and Found Her Voice » Babson Professor Lakshmi Balachandra’s research led one entrepreneur to reevaluate how she pitches her business and adopt a bolder, more assertive approach.
5 Ways to Keep a Mentor Engaged
5 Ways to Keep a Mentor Engaged » Five pieces of advice for entrepreneurs who want to find, and keep, a mentor.
Breaking Down the 4 Pillars of Self-Efficacy: Part IV
Breaking Down the 4 Pillars of Self-Efficacy: Part IV » Self-efficacy develops over time and with repeated mastery experiences, much like flexing a muscle.
Breaking Down the 4 Pillars of Self-Efficacy: Part III
Breaking Down the 4 Pillars of Self-Efficacy: Part III » Self-efficacy is depleted by feelings of anxiety, stress, and impaired concentration. These physiological signals can all be signs of stereotype threat.
Breaking Down the 4 Pillars of Self-Efficacy: Part II
Breaking Down the 4 Pillars of Self-Efficacy: Part II » Finding mentors, coaches, experts, and other champions who build self-efficacy through verbal persuasion can be vital to entrepreneurial success.
Breaking Down the 4 Pillars of Self-Efficacy: Part I
Breaking Down the 4 Pillars of Self-Efficacy: Part I » Role models provide a road map for potential future success, helping entrepreneurs develop self-efficacy.