Author: Raj Sisodia

Raj Sisodia
Professor
Raj Sisodia

A founder and leader of the fast growing global Conscious Capitalism movement, Raj Sisodia is the FW Olin Distinguished Professor of Global Business and Whole Foods Market Research Scholar in Conscious Capitalism at Babson College in Wellesley, MA. He is also Co-Founder and Chairman Emeritus of Conscious Capitalism Inc. (www.ConsciousCapitalism.org). He was previously Trustee Professor of Marketing, the Founding Director of the Center for Marketing Technology and Chairman of the Marketing Department at Bentley University. Earlier, he was Director of the Executive MBA program and Associate Professor of Marketing at George Mason University, and as Assistant Professor at Boston University. An electrical engineer from BITS, Pilani (India), Raj has an MBA in Marketing from the Jamnalal Bajaj Institute of Management Studies in Mumbai, and a Ph. D. in Marketing & Business Policy from Columbia University, where he was the Booz Allen Hamilton Fellow. Raj is the co-author (with John Mackey, co-founder and co-CEO of Whole Foods Market) of "Conscious Capitalism: Liberating the Heroic Spirit of Business" (Harvard Business Review Publishing, 2013), a New York Times and Wall Street Journal bestseller. He is also co-author of the Wall Street Journal bestseller "Everybody Matters" (Penguin/Portfolio 2015), named as the Best Leadership and Management book of 2015 by 800-CEO-READ and one of 15 best books of 2015 by Forbes. His most recent book is "Shakti Leadership: Embracing Feminine and Masculine Power in Business" (Berrett-Koehler, 2016). His book "Firms of Endearment: How World Class Companies Profit from Passion and Purpose" (Wharton School Publishing, 2007; second edition 2014) has been translated into six languages and was named one of the best business books of 2007 by several organizations, including Amazon.com. His book "The Rule of Three: How Competition Shapes Markets" (with Jagdish N. Sheth, Free Press, 2002) was the subject of a seven-part television series by CNBC Asia, and was a finalist for the 2004 Best Marketing Book Award from the American Marketing Association. Other books include "The 4As of Marketing: Creating Value for Customers, Companies and Society" (2011) "Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets" (2006) and "Does Marketing Need Reform?" (2006). Raj is currently working on "The Journey to Conscious Capitalism" (Harvard Business Review Publishing).