Graduate
Sarah Sykora (center), Babson’s chief marketing officer, accepted the Higher Education Marketer of the Year award on behalf of the College from the American Marketing Association in November. She is shown with Tom Abrahamson (left), chair of Lipman Hearne, an event sponsor, and Carol Arnold, senior director, professional development at AMA. Speaking at the Boston awards symposium, Sarah said, “By shattering traditional marketing silos and integrating our positioning into every aspect of the consumer journey, we have successfully repositioned Babson as the educator, convener, and thought leader for Entrepreneurship of All Kinds.®”