Babson Magazine

Summer 2014

News, Notes + Nods


Elvis Lieban, MBA’14

Elvis Lieban (from left), Alex Lowe, and James Gutierrez, all MBA’14, have founded Artis, a Berkeley, Calif.-based retail store. Alex emails, “While living in Japan, I discovered the value of live-roasting coffee. I would select fresh beans, wait while they were roasted, and leave with a warm bag. At Babson, I combined forces with James and Elvis to create angel-backed Artis, where each bag of coffee is roasted to order. We work with an importer to find the best beans and strive to work with farms that employ sustainable farming methods and socially responsible business practices. Our coffee, brewing instructions, signature mugs, and more are also available online.”