Babson Magazine

Winter 2014

News, Notes + Nods

Graduate

Ben Seldon founded New York City-based Seldon Marketing in 2011. He emails, “My agency focuses on lead generation for small and medium-sized businesses. Marketing for these businesses is difficult, but utilizing the low customer-acquisition cost that search engine marketing can produce if done effectively was too attractive an opportunity to pass up. We are integrated with HubSpot, a marketing software platform, and recently achieved its Gold Level Agency status.”